"Let us be grateful to people who make us happy, they are the charming gardeners who make our souls blossom."Marcel Proust
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Is There Benefit to Green in Web Design?
John Deere tractors are painted green - so are encoders produced by Gurley Precision,rental equipment from Sunbelt, and metering pumps from Pulsafeeder. Manymanufacturers report that they sell more products when they are painted green. Why? How could this ...
Sneaky Web Design Tricks That Automatically Boost Readership & Drive-Up Conversion Rate!
Do you have powerful, irresistible, conversion-oriented sales copy that's waiting to be uploaded simply because you don't have someone to "design" your site? Well, I've got news for you: Picasso doesn't do websites and you don't need a "museum piece." ...
Speeding Up Web Design Process
You thought it all over a hundred times before and you have finally decided to put your business on the Web (or to replace that embarrassment of a website that was actually turning heads when it was first made during the nineties). Now you probably think ...
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Business people: the point of your website is to get
business, make money.
Is your faulty web design sabotaging these crucial objectives?
Let's take a quick look at what a profitable website MUST
contain. Then compare this to what you've actually got.
#1: Your website must focus on capturing email addresses
Most people don't buy the first time they learn about something,
even something they like. That's why the #1 objective of your
website MUST be to capture the all-important prospect email
address.
When you've got this information, you've got what you need to
follow-up, stay in touch, and keep building your relationship
with this prospect, so you get the sale.
Because this objective is soooo important you should make it
important with flash design. For an example, click here
http://www.internetmarketbiz.com This smart owner is building his
all-important email list by making the acquisition of prospect
email his #1 priority using eye-popping flash! Or visit this
incredible illustration of how to capture e-mail details using flash:
http://www.dreamcruises4u.com/
#2 Stuffing your home page with way too much information
The objective of your home page should be to channel people to
where you want them to go. Unfortunately, the amateur web
designer who thinks "more is better" overloads the home page,
reasoning that the prospect will take her time to read through
everything until she finds what she wants. Unfortunately,
this is a fundamental misunderstanding of how people use the net.
What people want is a site that immediately directs them to what
they're looking for. They don't want to wade through an extra word --
not even one. They want quickly to know what you've got and what
they have to do to get it. Your home page, therefore, should provide
a series of easy directional signals. For an example, visit
http://www.worldprofit.com This is a multi-million dollar company,
but look how few words they use to capture the visitor's attention
and direct him. A prospect visiting this site wastes no time!
#3 Loading the site with slow-loading graphics
The Internet is about getting information fast. When you slow down
the process, you sabotage your own marketing. One of the ways people
slow it down is by loading their website with slow-loading graphics.
Every second your prospect has to wait his impatience and frustration
build... and that is NEVER good for business.
Use graphics by all means but use graphics which are fast loading
and which highlight, emphasize and reinforce your client-centered
message. Again, look at the simple, fast-loading graphics at
http://www.worldprofit.com
#4 No attempt to discern what the prospect wants
Most websites are about the owners of those sites. They are
egotistical, making the prospect work to discover what that owner
has that will benefit him. The extent to which you make it difficult
for the prospect to know what you've got and how she'll be better off
using what you're selling is the extent to which you're killing your
sales.
Instead, you should take every opportunity to ascertain just what
the prospect wants. How can you find out? Use a questionnaire like the
one you'll find at http://www.homebizedge.com A questionnaire like
this gives the prospect the opportunity to tell you what she wants, so
that you can respond with just the appropriate information.
About the Author
Dr. Jeffrey Lant is Co-Founder and CEO of Worldprofit, Inc. at
http://www.worldprofit.com To subscribe FREE to his online business-
building newsletters, go to http://www.worldprofit.com/ezines
For his Sure-Fire Business Success Catalog, visit
http://www.jeffreylant.com
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Chicago Wedding Band, Orchestra 33 Launches New Web DesignTopWireNews (press release)With more than 30 successful years in the music scene, Chicago party band, The Orchestra 33, has gotten a web “face-lift” after partnering with a Naperville web design company, Design & Promote. /EINPresswire.com/Chicago, IL — The Orchestra 33 has ...and more » |
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Restaurant Engine a Game Changer for Restaurant Website DesignSan Francisco Chronicle (press release)Restaurant Engine launches an impressive solution for restaurants, making quality restaurant web design affordable, not to mention easy to use! Norwalk, CT (PRWEB) May 24, 2012 The days of poorly-designed restaurant websites may finally be coming to an ...and more » |
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