"To sit in the shade on a fine day and look upon verdure is the most perfect refreshment."Jane Austen
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Applications For DS3 Bandwidth
A typical T1 circuit is only 1.5 megabits per second. A typical digital 3 minute song is 3 megaBYTES or 24 megabits in size. A typical digital photo is about 2 megaBYTES or 16 megabits. The typical Power Point presentation is 10 megaBYTES in size or 80 ...
Web Conferences Versus Video Conferences...
Web conferences allow users to attend 'virtual' meetings from all over the world. All that's usually required is an Internet connection and the software if a particular client is being used. Video conferencing will allow two-way audio and video so that ...
Web Conferencing 101
Copyright 2005 Richard KeirFirst, a small disclaimer: No matter how you slice up conferencing solutions, the categories you use to group them are mutable and subject to instant revision. Combinations of various elements make some applications basically ...
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Many business owners unintentionally make it unnecessarily difficult for customers to buy off their web sites. This occurs when you resurrect barriers for your customers.
Simple mechanisms can be put in place to remove barriers. A business owner that is always looking for new ways to connect with potential customers often finds his or her efforts paying off many times over. Some of the most common web sales barriers are lack of contact methods, payment methods, and delivery methods. To bridge these potential barriers, a business owner can provide more options to crossing each of these barriers.
Contact Barriers
Simply adding contact options can be a great way to create more sales. Some web sites only offer email or even just a contact form as a means of contact. Yet there are many people that prefer to conduct transactions over the phone, by mail or by fax. In the wide world of the Internet, it is a simple matter to simply move on to the next web site if a visitor's intention is to place an order by phone, yet there is no option to do so.
Providing a broad range of contact options also builds credibility. Having an office address, fax and phone number in addition to an email address shows the prospective client that the business does in fact exist and has made themselves transparent and easy to contact.
Using an 800 number is also an excellent way to build credibility and remove a sales barrier. Picking up the tab on calls from potential clients is a polite gesture and may encourage a potential buyer with one more reason to call. Toll free numbers are easy to obtain these days and can cost around 6 cents per minute. It is a small price to pay for building confidence in your audience.
Payment Barriers
Many web sites provide only one way to pay for merchandise - credit card. There are many reasons to offer more payment methods. For one, not everyone has a credit card. Although in the United States, it seems like almost everyone does, this is not true in over-seas markets where there is resistance to credit. Furthermore, some people just don't feel safe providing credit card information over the web. Regardless of how safe or unsafe Internet transactions may or may not be, it is usually the job of the business owner to provide what the consumer wants.
It is a simple matter to provide an address and a printable order form for most web sites where a check can be mailed. If you are running a home business, a PO Box is a simple solution to keep your business separate from your home. Some mail box services allow for your address to be a suite number instead of a box number, which can further improve the image of your business.
Providing a phone number by which orders can be placed is also a way to remove a barrier between you and your potential customers. Of course this means there must also be someone there to answer the phone. Simply answering the phone can be the difference between a sale and a lost sale.
Delivery Methods
For businesses providing products, providing a variety of delivery methods is yet another way to cater to the desires of your customers and potential customers. Many people have a preference for delivery and meeting this preference could be a deciding in getting a sale. For those businesses providing services, providing a delivery pickup service for a deposit and/or contract can be a perfect sale closer.
Conclusion
By removing barriers between you and potential customers, you can increase the chances of making sales. Other options are also available like instant messaging support, mapped out directions, video conferencing and more. Other options can be shown as small links or drop down options. By working to connect more with your audience, your sales and customer satisfaction can be increased dramatically.
About the author:
Halstatt Pires is with the Internet marketing firm - MarketingTitan.com - an Internet marketing company in San Diego, which offers online database solutions through BusinessCreatorPro.com for ecommerce.
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IndUS Business Journal |
Sify, Vidyo launch video conferencing serviceIndUS Business JournalSify Technologies Ltd., and Indian IT-services company, and Vidyo, Inc., a video conferencing company, have launched Sify videomeet, a video conferencing-as-a-service product for business. This service, powered by Vidyo, allows users to initiate and ...Sify Launches 'Sify videomeet,' the New-Generation Video Conferencing-as-a ...MarketWatch (press release)Sify lanches a new video conference serviceIBNLive.comSify, Vidyo launch video conferencing toolHindu Business LineVC Circle -ITProPortalall 26 news articles » |
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