"One advantage of marriage is that, when you fall out of love with him or he falls out of love with you, it keeps you together until you fall in again."Judith Viorst
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Is CRM Technology Living Up To the Hype?
Over the last few years the buzz about CRM (Customer Relationship Management) has grown extensively. It seems that every Sales & Marketing executive is talking about it. A study conducted by Jupiter Media Metrix found that U.S. businesses spent more than ...
Online Loan- Incorporating Technology in the Loans Process
The use of computers was introduced immediately after its launch by loan providers to ease their operations. Internet technology that resulted in the emergence of the online loans was introduced later. Necessity is the mother of invention. The adage aptly ...
Technology, Or Crutches?
Having made it my business to look for divine shortcuts, I discovered early on that every bit of human technology is being made for an aid to finally discover that we really don't need technology at all. Yes, insanity, at first, but really ingenious, for ...
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Being a long-time Internet entrepreneur, I have made certain observations over time. Most people who start an online business seem to go through certain "phases." They make the same mistakes, and they react the same to different circumstances. All the while, they never realize that much of this behavior sends a glaring red signal that they are undoubtedly newbies.
There is nothing wrong with being a newbie (after all, I wasn't born this brilliant grin). But ask any novice and they will tell you that they don't want to appear to be a beginner. That's why I recently felt the need to bring attention to a typical newbie mistake that you'll want to avoid. That mistake is using every single piece of new Web technology you can find JUST because it is available.
I understand the appeal of new technology. However, before loading up yet another animated graphic or phasing Web page, ask yourself a few questions.
1. Will this technology add value to my site? By value I mean something that will enhance (and not clutter) your Web visitor's experience. Other than being cool, will the technology help in some way?
2. Will the technology cause an inconvenience to my visitors? Will an all Flash home page force visitors (even repeat visitors) to sit and watch a two-minute long movie each and every time they come to your site? Will tons of animated or rotating graphics files make your home page load extremely slow? Web surfers are very impatient people, you know. I can tell you from experience, they won't wait.
3. Does the technology require that my site visitor do anything? Will your visitors have to download any special software or plug-ins to see your site with this new technology? If so, skip it! It isn't worth the chance of visitors clicking away.
4. Is the technology stable? Is the chat program you've installed reliable? Does that new java script work the way it should? Does that streaming video feed skip and crash? If your new technology doesn't perform up to speed 99% of the time, it isn't worth causing aggravation to your visitors.
Before making any technological enhancements to your site, think about your visitors. Yes, the new technology may be cool, but if it doesn't offer some true value to your customers, you would most likely be better off and more professional looking without it.
Copyright 2004 Diane Hughes
Diane C. Hughes * ProBizTips.com
FREE Report: Amazingly Simple (Yet Super Powerful) Ways To Skyrocket Your Sales And Build Your Business Into A Tower of Profits! ==>> http://madmarketer.com/diane
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Delayed At The Airport? They're Working On ItNPRThe FAA's NextGen program will modernize the air traffic control system, transforming it from radar to GPS-based technology. An air traffic controller works at the Atlanta TRACON, or terminal radar approach control, facility in Peachtree City, Ga.and more » |
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