"If you're trying to achieve, there will be roadblocks. I've had them; everybody has had them. But obstacles don't have to stop you. If you run into a wall, don't turn around and give up. Figure out how to climb it, go through it, or work around it."Michael Jordan
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Coaching Your Small Business to Success
Coaching your Small Business to SuccessNo matter how large or small a business you operate, hiring an executive coach is no longer a luxury - it's a necessity in today's highly competitive business environment. No matter what your management and ...
Google Manipulates Search Results: A Boost For Small Business?
As more and more businesses strive for a top ten Google ranking, it's becoming harder and harder to achieve. This is especially true for smaller businesses that simply don't have the budget for a big link popularity campaign. But hope may be just around ...
The Most Common Small Business Web Site Traffic Killers
Copyright 2005 John Jantsch A prospective client asked me to view his web site and give him some advice on how to make the site better. Unfortunately, his site was such a mess it became the inspiration for this article.One of the primary reasons to have a ...
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All Buying Decisions Are Made On Emotion - Not Logic.
Ok...This is gold. That's right...this is the one piece of information that if you truly master can make you rich. I'm about to give away the goose.
Here it is...people buy solely on emotions. This is so valuable that it begs to be repeated. People buy solely on emotions.
If you retain nothing else from this mini-course, this one piece of information is well worth the price you paid .
If people are emotionally committed to you they will buy from you. If people are emotionally attached to your products they will buy your product.
But why would someone ever be emotionally committed to a product or a service? They wouldn't! They don't!
They never will be!
The emotional commitment comes from people's pain and your ability to resolve it. That's right, pain. Every potential customer of your business suffers pain. Fortunately for you, pain is a powerful and uncomfortable emotion that people are constantly looking for ways to alleviate.
You need to uncover their pain and link a unique benefit of your product to its resolution. People are not emotionally committed to products and services. They are emotionally committed to the benefit of pain resolution.
People are emotionally committed to the unique pain relieving benefits that your product or service offers them.
They are emotionally committed to a dream, a wish, a hope, a vision of the absence of some pain that they have mentally created, that your product or service makes possible.
It is this dream, wish, hope or vision of the absence of a particular pain that makes them buy. You must uncover your prospects' pain...then you must create an unyielding emotional link to the dissipation of that pain so that they can create a euphoric reality around the benefits it offers.
Masters of this never have customers who return with buyer's remorse, never have unhappy customers and never have bad word of mouth or anything of the sort.
And when you cure a pain that is great enough, price becomes a non-issue. What you will have is strong relationships with customers who are emotional about what you do and not concerned with price. In that regard, emotion is the reciprocal of price as a sales tool. Don't lower your price, increase your emotional appeal.
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In the eleventh Law of Gravitational Marketing for Small Businesses, we're going to shed light on the most valuable asset your business has - and it's not your car, your office, or your staff.
*** You have only read a portion of the 15 Natural Laws of Gravitational Marketing for Small Businesses. To get your hands on more FREE marketing information, visit The Official Online Resource For Small Business Marketing Tips, Shortcuts and Secrets at www.GravitationalMarketing.com ***
About the Author
Jimmy Vee and Travis Miller are the creators of Gravitational Marketing and authors of "The Ten Tall Tales Of Traditional Advertising That Cost You Tons" and their newest release, "The Small Business Owner's Guide To The Galaxy: Jim & Travis's Super-Stellar, Out Of This World, Step-By-Step Guide To Generating Leads, Attracting Customers and Making Sales."
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No vacation for many South Florida small business ownersMiamiHerald.comRecent polls reveal more US adults are vacationing this summer despite the economy, but small business owners in South Florida aren't on the same page. By Nicky Diaz The economy is slowly improving, but that doesn't mean South Florida small businesses ... |
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How small business clicks toward salesGaston GazetteThere was a time when the brick-and-mortar retailer was running scared and small businesses were shaking in their booths. Today's small-scale companies are meeting the challenge armed with a mouse and a plan for gaining a modern market. |
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Small business helped by Affordable Care ActSalt Lake TribuneBy cathy mckitrick Utah's small businesses that offer health care coverage to their workers could be eligible to receive significant tax credits under the federal Affordable Care Act. But many business owners don't know that. Who qualifies?and more » |
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