"The mind, in proportion as it is cut off from free communication with nature, with revelation, with God, with itself, loses its life, just as the body droops when debarred from the air and the cheering light from heaven."William Ellery Channing
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Enhance Your Site Referral With Incentives
What is site referral? If you own or operate a Website chances are you're providing a site referral link as one of your services. If not, you should strongly consider it as one of your site promotion tools. Site referral is a service most sites offer ...
How to Increase Link Popularity and Improve Search Engine Ranking
If you want to improve search engine ranking of your web site,you need to find a large number of high quality links from otherweb sites. These are called inbound links. Gaining links fromhigh ranking sites that point to yours will increase your ...
Webmaster Tools and Resources
With new technologies, algorithms and sources emerging on a daily basis, webmasters are constantly struggling to stay informed. The quality of content on the web and the number of products available to webmasters can seem overwhelming. The goal of ...
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Publishing a newsletter is definitely an effective way to
keep in contact with your customers, but to get tremendous
results, you need to do it the right way.
Secret 1 - HTML or Text?
Many publishers have a difficult time deciding whether to
publish their newsletter in HTML or text. The reason for
this conflict is because there are many surfers who prefer
HTML based emails, but there are also a large number who
either can't accept HTML email, or really prefer text
emails.
Instead of picking one, why not both? Give new subscribers
the option to have either one. It is very easy to convert
an HTML email to plain text. Just copy the text into
Notepad, and then into your email. Now you have effectively
solved the problem of choosing one or the other.
Secret 2 - Subject Line
In a regular email, the subject line usually informs the
reader of what the email is about. With newsletters, you
want to inform readers, but you also want to engage and
interest them. Many Internet users have a lot of messages
coming into their mailbox, you want your message to catch
their attention before it hits the trash. Even the most
incredible newsletter won't be noticed if it never gets
read.
Secret 3 - Content Really IS King
Do you want to know how to be really successful with your
newsletter? Great content. That is what will keep people
reading instead of un-subscribing or just trashing your
email. If you really try to write about a new, creative,
or interesting topic, readers will show their approval by
continuing to read, and possibly even looking forward to
your next issue.
Secret 4 - Length
You're publishing a newsletter, not a book, so keep it
short. People don't have all day to read your email, so get
to the point and give them the information that they are
looking for.
The length of your publication depends on how often you send
it out. A daily mailing shouldn't be any longer than a
couple of short tips. Sending out your newsletter weekly
or every other week makes a great frequency for sending
featured articles.
These are just a few of many ways to tweak your newsletter
for maximum success. Use them to set yourself apart from
the thousands of other newsletters.
Best of luck to you,
JC Anderl
www.Redlionbooks.com, JC@Redlionbooks.com
Visit my site or email me if you have any questions about
marketing or website promotion.
About the Author
JC's website, Redlionbooks.com, specializes in advice about Internet marketing and web site promotion. Free access to articles and ebooks, learn how to market your product or service online at Redlionbooks.com
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Realtor Creates Westfield Social Media SitePatch.comThe goal of the site, she explained, is to provide a platform for Westfield residents, organizations and businesses to interactively cross-promote one another and create a greater awareness for important events and activities. Though the site is only ... |
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Will Goose Island be the next Fire Island?Examiner.comQuinn's gay and lesbian tourist promotion on the official Illinois Web site won him an enthusiastic repsonse from veteran lawmaker and long-time human rights champion State Rep. Sara Feigenholtz (D-Chicago). "As Illinois' honeymoon with its new civil ...and more » |
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6 Tips to Start Your Mobile Marketing – Part IIBusiness 2 CommunityIntegration Tip: Mention any promotion you are sending in e-mails on your home page, and include a link to the online version e-mail to integrate your e-mail campaign with your website. Short Messaging Service (SMS) (Text Messaging): Text messaging ... |
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