"Microsoft is engaging in unlawful predatory practices that go well beyond the scope of fair competition."Orrin Hatch
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7 ways to Promote Your Website Locally Now that you've built your new website you can sit back and let it do all the work, right? Well no. Unlike in "Field of Dreams" if you build it, they won't necessarily come, at least not until you ask them to! That's where web site promotion comes in. Web ...
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Web Site Promotion: 10 Eye-opening Secrets To Sky-rocket Your Sales If you're having problems generating a lot of sales at your website, it may be because you're not aware of these 10 eye-popping powerful web site promotion strategies that Internet promotion experts are using to sky-rocket their sales: 1. Swap ...
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Web site promotion and the accompanying site traffic it produces are not enough to guarantee your online success. Nevertheless, you still need them to succeed. It doesn't matter how great your site is or how wonderful your product, if nobody visits you won't make sales.
As owner of 123-cyber-register.com, webmasters come to me daily for advice on how to get more traffic to their site. Here are the three common tasks that they (and you) must do before you begin your site promotion campaign.
1 - Identify Your Site's Key Phrases
Think like a typical web surfer for just a moment. How do you search for information and resources on the web? If you are like 85% of web surfers, you search in terms of key phrases - not key words.
That said, the first task prior to promoting your site is the identification of your sites key phrases. What would someone type as a search query if they wanted to find the kind of information on your site?
Take my web site as an example. The services I offer help people professionally promote their web site. How might somebody search for my site? They would typically use key phrases such as...
- register web sites - search engine registration - search engine submissions - register with search engines
Examine your site and make a list identifying the key phrases a potential client would use when searching for the information. After all, if they're looking for certain services and products and you offer what they're searching for, then you stand a much better chance of getting the sale because your prospect is pre-qualified.
2 - Name Your Page Appropriately
Now that you've got your list, your next task is to craft your page title. This is the place where most webmasters make a mistake. They create their title page for the visitor, not the search engine. Here's a good rule of thumb: MAKE CERTAIN that your page title contains your most important key words and/or phrases.
One of the popular promotional services offered at our website is the writing and distribution of press releases. We've learned that the top phrase most people query when researching this topic is
Press Release Service
That's why we made sure that this phrase was a part of the page title. The HTML code looks like this:
1 2 3 Cyber Register Press Release Service< itle>
3 - Create Your Meta Tags
There are two more places where these phrases need to appear. The first place is within the first 250 words of your page. Search Engines look there to determine the content of your site. The higher your "key phrase density" the better your ranking in many search engines.
The next place to use your key phrases is in your meta tags. This bit of HTML code helps the help search engines and directories properly classified and indexed your page. There are two types of meta tags - your sites description tag and its key word tag.
The first tag is the description. Use your key phrases to write a one sentence (25 words or less) description of your site. Here's what my Press Release page looks like:
Next take your key words and phrases and prepare a key word meta tag. Here's what that tag looks like on my press release page:
Search engines are funny things. Their rules and ranking procedures change often. Generally speaking, however, if you include your key phrases in the page content, title, and meta tag descriptions, you'll have the best chance of gaining and maintaining a high ranking.
Good luck!
About the Author Ted Smolkowicz is a professional promotion expert who's absolutely dedicated to bringing more traffic to your website. Send your hit counter spinning and your sales rolling with Ted's excellent services, only at this website - http://www.123-cyber-register.com
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