"Sooner or later, those who win are those who think they can."Paul Tournier
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Coping strategies found useful by mesothelioma victims
Mesothelioma is such a disease that affects not only the person diagnosed with the disease, but his or her loved ones, too. The intention to write this article is to offer some resource for patients and their families who are living with this disease. ...
How to Avoid Using your Home Gym as a Clothes Rack
So here's the situation.You have a home gym, treadmill, elliptical trainer, or some other piece of home fitness equipment. But it's sitting in the corner of the room being used as a clothes rack. You haven't gotten any use out of it for months, and you ...
Self Esteem for Women
Women are remarkably strong individuals who have the capability to battle with demons and conquer the world, but more often than not, it is their own self confidence that brings them down. That nagging voice in the back of your head that questions your ...
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Many marketers and product developers make a disastrous mistake: They develop and sell products that nobody wants.
This is usually how it goes: The product developer starts programming software or writing a book, just because he is interested in the subject, without looking at the market. Then once the product is ready, he starts promoting it, just to find out he can make no sales.
There must be a better way. Let's look at how it should be done instead.
You should always create a product that solves a problem. The problem has to be serious enough for people to want to pay for a solution to their problem. Good examples are: People who are overweight are willing to pay for a solution to that problem. People who suspects that their husband or wife is cheating on them are willing to pay to find out. People who can save a lot of time by automating a time-consuming task are willing to pay for the saved time.
So here are the simple steps to creating a successful product:
1. Identify a common problem There are many problems that need to be solved in this world. The problem has to be a common one, so that enough people need a solution to this problem. And the problem has to be important enough so that people are willing to pay for a solution
2. Provide a solution to the problem This is the product development phase. You have to solve a product that actually solves the problem that these people are experiencing.
3. Find people experiencing the problem This simply means that you need targeted advertising. Where to find your target audience will depend on the specific problem. Maybe you will find them on search engines. Make sure that your keywords are very specifically targeted at those who experience the problem you want to solve. Or maybe you can find your target audience in certain communities, such as online forums or self help groups.
4. Prove that your solution works Once you have found your target audience, they will only be willing to buy your solution once you prove to them that your solution actually works. The proof can be social proof (such as testimonials), or it can consist of examples of the results. If you are selling software that removes red eyes from photos, the proof can consist of before and after pictures.
That is really all there is to it. Follow the simple steps as outlined above and your product is a guaranteed success.
About the Author
Henk Devos has a passion for software marketing. His most popular product is Alpha ZIP. Henk created a series of free articles about marketing. You can get them sent to your email by subscribing here.
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Whizkids message: Self-help is the best helpIndian Express"It is because both my parents were there to support me at every step, along with my teachers, that I was able to achieve such a good score," she added. "Not once did we have to tell her to study and we are happy that her sincerity and dedication to ...and more » |
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Tokii Brings Self-Help to Tech Forefront with Mobile AppMarketWatch (press release)Canada-based online startup Tokii releases its mobile application for iOS devices today (the Android application will be available soon), revolutionizing the self-help space by bringing it from the popular Tokii.com web 2.0 platform into the rapidly ...and more » |
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How Self-Talk Can Help Accomplish GoalsHuffington PostSelf-talking aloud can have benefits, too. A recent study in the Quarterly Journal of Experimental Psychology showed that talking to yourself as you search for something could actually help you to find that item faster. In that study, researchers found ... |
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