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Domain Registration For Great Search Engine Ranking
A solid keyword domain name is the key to establish a strong presence and making the resources of the Internet more reachable. With a great name, it's always easy to reach new and existing clients. Therefore, a number of companies are ready to spend a ...
How To Achieve Top Search Engine Placement With Link Popularity
To get top search engine placement nowadays, link popularity is of fundamental importance. If your web site has good link popularity, you are sure to get a top search engine placement for your primary keyword. The more web sites linking to yours, the ...
How To Increase Your Search Engine Ranking - PART 1
The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you - the time has come to face your website! A high search engine ranking for your ...
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A new study by Cyveillance shows that the Web has grown to more than 2.1 billion documents and is growing at the rate of 7 million pages per day. Another study by Berrier Associates indicates that people who spend five or more hours a week online spend about 71% of their time searching for information. That goes to show the power search engines still wield over traffic. To keep you up to date on what online marketing professionals are now doing to win the search engine wars, here is a brief look at some of the latest strategies being employed.
Pay-Per-Click Search Engines
Pay-per-click search engines are becoming an extremely effective way to get targeted traffic to websites. Basically what happens is that you submit your site to them and bid for a top ranking. So for a few cents per click through, your site is ranked at the top for your selected keyword searches. Whenever someone clicks through to your site, your account is debited the amount of cents you bid earlier at setup time for each click through. The most popular pay per click search engine, the one that started it all, is GoTo.com. The best thing about these engines is that you set the amount of money you are willing to pay for per click through, and you know exactly how highly your site will be ranked for your selected keywords. It is a guaranteed way to drive traffic to your site at a price you select. For more information, see:
http://www.payperclicksearchengines.com
Search Engine Demographics
Have you ever wanted to know what each of the major search engines' visitor demographics was? Perhaps you wish to know which engine to focus on when optimizing your pages for higher rankings, or you want to buy banner ads and want to know where you will get the most bang for your buck. Well, here is a list of sites that tell you all that you need:
http://www.cyberatlas.internet.com
http://www.internettrafficreport.com
http://www.keynote.com
http://www.mediametrix.com
http://www.netratings.com
http://www.nielsen-netratings.com
http://www.nsol.com/statistics
http://www.nua.ie
http://www.searchengineshowdown.com
http://www.statmarket.com
http://www.traffick.com
Cloaking and Page Optimization
There are two sides to the clocking issue. Cloaking, by the way, is using scripts that hide certain pages from browsers while giving them out to search engines only. On one hand, according to a recent I-Search Special Issue on cloaking, Marc Krellenstein the Senior VP of Engineering for Northern Light said "If we find out 'your' page is cloaked we will ban your URL and sites for life." According to I-Search, Inktomi and AltaVista share similar sentiments towards cloaking. On the other hand, cloaking is something that is very commonly used by high-level web designers for legitimate reasons such as directing users with different browser capabilities to different pages, and also by advanced web marketers to improve search engine rankings while hiding the high ranking HTML from competitors. Despite the fact that most engines frown upon it and indeed do penalize some pages that use cloaking technology, a great majority of cloaked pages still go un-penalized, working effectively towards their goal. One reason is that its not easy for the engines to find cloaked pages, another is that cloaking can be very legitimate so it is let by anyway when found. So where does that leave you? If you know what you are doing and have a legitimate reason to use cloaking, proceed carefully. It can be highly fruitful. If you don't know what you are doing, it is best not to cloak your pages. In general, it's a good idea for most webmasters to stay away from cloaking. If you would like to know more about cloaking, see the following pages:
http://www.spiderhunter.com/chart/
http://fantomaster.com/fafaqcloak1.html
As for page optimization (making web pages designed to rank highly on search engines and drive the resulting traffic to the main site), many professionals now agree that creating frame pages that have optimized html in the <![CDATA[ tag while framing the main site is the best way to go. This is perfectly OK by the engines when used responsibly. If you wish to use software to rapidly create these pages, consider using PositionWeaver PRO (<a href="http://www.positionweaver.com">www.positionweaver.com</a>).<br /><br />Correct Search Engine Submission<br /><br />It is widely known now that some of the automated submission tools do not do a good job at submitting a site to the search engines. One major problem is that some engines do not want more than one page submitted to them from the same domain within a 30-minute period. That is set that way to catch spammers. And most engines do not want the same page submitted to them within the same 24-hour period. Now there is a tool called the Search Engine Commando that you can use that is fully safe and easy to use. It has built in rules that enable it to submit your pages in the same responsible and effective manner that a professional search engine marketer would, making sure that you will not be tagged for spamming or have your submission ignored for failing to observe the rules. To learn more about it, see:<br /><br /><a href="http://activemarketplace.com/w.cgi?sec-9153">http://activemarketplace.com/w.cgi?sec-9153</a><br /><br />Interesting Tidbits<br /><br />A new study by Cyveillance shows that the Web has grown to more than 2.1 billion documents. It is growing at the rate of 7 million pages per day. For details, see:<br /><br /><a href="http://www.cyveillance.com/newsroom/pressr/000710.asp">http://www.cyveillance.com/newsroom/pressr/000710.asp</a><br /><a href="http://www.cyveillance.com/resources/Webstudy.pdf">http://www.cyveillance.com/resources/Webstudy.pdf</a><br /><br />Google.com is now the largest search engine; with a full-text index of 560 million URLs in June, plus a further 500 million URLs that it has never actually visited but can potentially come in on a search results set.<br /><br />You may have certain pages that you need to have excluded from search engine indexing for one reason or another. While you could use the META robots tag to control this, many engines now ignore that tag. Your best bet is to use a robots.txt file, which is placed in your root folder. All major engines and many smaller ones make use of robots.txt files. To find out more about this versatile file, see:<br /><br /><a href="http://info.webcrawler.com/mak/projects/robots/norobots-rfc.html">http://info.webcrawler.com/mak/projects/robots/norobots-rfc.html</a><br /><a href="http://www.tardis.ed.ac.uk/~sxw/robots/check/">http://www.tardis.ed.ac.uk/~sxw/robots/check/</a><br /><br /><br /><br /> About the Author <br />David Gikandi (support@positionweaver.com), CEO at SearchPositioning.com (<a href="http://www.positionweaver.com">http://www.positionweaver.com</a>). </b>
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<center><div id="contentHeader3">Search Engines News</div></center>
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<br><img src="/images/google_news.gif" /><table border="0" cellpadding="2" cellspacing="7" style="vertical-align:top;"><tr><td width="80" align="center" valign="top"><font style="font-size:85%;font-family:arial,sans-serif"></font></td><td valign="top" class="j"><font style="font-size:85%;font-family:arial,sans-serif"><br /><div style="padding-top:0.8em;"><img alt="" height="1" width="1" /></div><div class="lh"><a href="http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNF9gl5XVwItbDzj2Krhy-_fenP5Fw&url=http://www.sfgate.com/cgi-bin/article.cgi?f%3D/g/a/2012/05/26/prweb9547109.DTL"><b>InternetMarketingCompany.biz Conducts a Poll on Social Media and Link Building</b></a><br /><font size="-1"><b><font color="#6f6f6f">San Francisco Chronicle (press release)</font></b></font><br /><font size="-1">Los Angeles, CA (PRWEB) May 26, 2012 Internet Marketing Company, an SEO firm that provides <b>search engine</b> marketing and optimization, announced results of the poll, "Do You Combine Social Media and Link Building?" on the Facebook® Platform.</font><br /><font size="-1" class="p"></font><br /><font class="p" size="-1"><a class="p" href="http://news.google.com/news/more?ned=us&ncl=dEVTYfp1_RGgQvM"><nobr><b>and more »</b></nobr></a></font></div></font></td></tr></table><table border="0" cellpadding="2" cellspacing="7" style="vertical-align:top;"><tr><td width="80" align="center" valign="top"><font style="font-size:85%;font-family:arial,sans-serif"></font></td><td valign="top" class="j"><font style="font-size:85%;font-family:arial,sans-serif"><br /><div style="padding-top:0.8em;"><img alt="" height="1" width="1" /></div><div class="lh"><a href="http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNH-YPjYTU-ZBcxkQBnEKQjKoYtUNQ&url=http://www.seattlepi.com/business/press-releases/article/Alberta-Canada-Vacation-Rentals-Now-on-Bobzio-com-3587103.php"><b>Alberta Canada Vacation Rentals Now on Bobzio.com</b></a><br /><font size="-1"><b><font color="#6f6f6f">Seattle Post Intelligencer</font></b></font><br /><font size="-1">Promotion on front pages of major <b>search engines</b> is also a perk. Look no further than this Alberta Condo when visiting St Albert. Perfect for the short stay such as a wedding, work commitment, a family visit when staying with a relative isn't practical <b>...</b></font><br /><font size="-1" class="p"></font><br /><font class="p" size="-1"><a class="p" href="http://news.google.com/news/more?ned=us&ncl=dRIzzH_5Ywx6KVM"><nobr><b>and more »</b></nobr></a></font></div></font></td></tr></table><table border="0" cellpadding="2" cellspacing="7" style="vertical-align:top;"><tr><td width="80" align="center" valign="top"><font style="font-size:85%;font-family:arial,sans-serif"><a href="http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNHmzLlpt0nwNWNhVTNe4wSuXiOefg&url=http://news.topwirenews.com/2012/05/23/the-benefits-of-google-for-search-engine-optimization/%25"><img src="//nt0.ggpht.com/news/tbn/oEJfvOiWMakmQM/6.jpg" alt="" border="1" width="80" height="80" /><br /><font size="-2">TopWireNews</font></a></font></td><td valign="top" class="j"><font style="font-size:85%;font-family:arial,sans-serif"><br /><div style="padding-top:0.8em;"><img alt="" height="1" width="1" /></div><div class="lh"><a href="http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNF2iXKN_Gm2EO7rLleaJkEXf5uHFg&url=http://www.timesunion.com/business/press-releases/article/Search-Engine-Academy-Washington-DC-Is-A-3582679.php"><b><b>Search Engine</b> Academy Washington DC Is A Diversity Supplier With the National <b>...</b></b></a><br /><font size="-1"><b><font color="#6f6f6f">Albany Times Union</font></b></font><br /><font size="-1"><b>Search Engine</b> Academy Washington DC was recently certified by the National Gay and Lesbian Chamber of Commerce (NGLCC) as one of their LGBT Business Enterprise members in their diversity supplier program. <b>Search Engine</b> Academy Washington DC can now <b>...</b></font><br /><font size="-1"><a href="http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNFrzdCSxtdSWZSAS270PSEZjaMEJA&url=http://www.practicalecommerce.com/articles/3559-Why-Does-SEO-Take-So-Long-">Why Does SEO Take So Long?</a><font size="-1" color="#6f6f6f"><nobr>Practical Ecommerce</nobr></font></font><br /><font size="-1"><a href="http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNHVNyY8Py3NCTRrPqIbDAGXzKhmWQ&url=http://www.sfgate.com/cgi-bin/article.cgi?f%3D/g/a/2012/05/24/prweb9543139.DTL">SEO Optimization Company Climbs Higher in Google's Rankings</a><font size="-1" color="#6f6f6f"><nobr>San Francisco Chronicle (press release)</nobr></font></font><br /><font size="-1"><a href="http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNFlTzXgYrMwYTI8hu3G5Mad8YtZZg&url=http://www.equities.com/news/news-headline-story?dt%3D2012-05-23%26val%3D92573%26cat%3Dheadline"> 29 Prime Launches Custom Tailored Services for Painters</a><font size="-1" color="#6f6f6f"><nobr>Equities.com</nobr></font></font><br /><font size="-1" class="p"></font><br /><font class="p" size="-1"><a class="p" href="http://news.google.com/news/more?ned=us&ncl=dF6aGY9RUugX_FMcHfReBr1T5_05M"><nobr><b>all 25 news articles »</b></nobr></a></font></div></font></td></tr></table><table border="0" cellpadding="2" cellspacing="7" style="vertical-align:top;"><tr><td width="80" align="center" valign="top"><font style="font-size:85%;font-family:arial,sans-serif"><a href="http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNEc1ZqtNsVBRRayuFcpwDNEdvb9bg&url=http://techland.time.com/2012/05/23/yahoos-axis-visual-search-an-ios-browser-and-no-ten-blue-links/"><img src="//nt3.ggpht.com/news/tbn/R1bYfnXML-TFgM/6.jpg" alt="" border="1" width="80" height="80" /><br /><font size="-2">TIME</font></a></font></td><td valign="top" class="j"><font style="font-size:85%;font-family:arial,sans-serif"><br /><div style="padding-top:0.8em;"><img alt="" height="1" width="1" /></div><div class="lh"><a href="http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNH2sHmh5y7fPP2WflqB8HmC-bRuFA&url=http://www.todayonline.com/TechandDigital/Digital/EDC120524-0000128/Yahoo!-unveils-new-search-engine,-Axis"><b>Yahoo! unveils new <b>search engine</b>, Axis</b></a><br /><font size="-1"><b><font color="#6f6f6f">TODAYonline</font></b></font><br /><font size="-1">Browsers running Axis can display search results in a panorama of visual thumbnails that can be scrolled through above a Web page. It's a departure from <b>search engines</b>' traditional presentation of a list of staid Web links that require more navigation <b>...</b></font><br /><font size="-1"><a href="http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNE1BQy5_AUACKvvsgvlP9XpEJRUXg&url=http://us.generation-nt.com/yahoo-axis-search-engine-news-3572561.html">Yahoo! reinvents <b>search engines</b> with Axis</a><font size="-1" color="#6f6f6f"><nobr>Generation NT (US)</nobr></font></font><br /><font size="-1" class="p"></font><br /><font class="p" size="-1"><a class="p" href="http://news.google.com/news/more?ned=us&ncl=dpQzQmg98kjPoWMAqJY67I7Tj6mzM"><nobr><b>all 613 news articles »</b></nobr></a></font></div></font></td></tr></table><table border="0" cellpadding="2" cellspacing="7" style="vertical-align:top;"><tr><td width="80" align="center" valign="top"><font style="font-size:85%;font-family:arial,sans-serif"></font></td><td valign="top" class="j"><font style="font-size:85%;font-family:arial,sans-serif"><br /><div style="padding-top:0.8em;"><img alt="" height="1" width="1" /></div><div class="lh"><a href="http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNGHiPt7GB15BhAhRHobAND1ftxNSg&url=http://articles.economictimes.indiatimes.com/2012-05-24/news/31839017_1_ncr-hobby-classes-students"><b>Local <b>search engines</b> like OLX, SEEDS, Edukart helping students and <b>...</b></b></a><br /><font size="-1"><b><font color="#6f6f6f">Economic Times</font></b></font><br /><font size="-1">Leading the change are local <b>search engines</b> like OLX.in, clickindia.com and click.in as platforms to connect buyers, sellers and service providers. In the past few years it is the services category that has become a hot favourite among students to do <b>...</b></font><br /><font size="-1" class="p"></font><br /><font class="p" size="-1"><a class="p" href="http://news.google.com/news/more?ned=us&ncl=dTHEW72Vbu5eE0M"><nobr><b>and more »</b></nobr></a></font></div></font></td></tr></table>
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