"My constituency is the desperate, the damned, the disinherited, the disrespected and the despised."Jesse Jackson
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A Search Engine Optimizer's New Year's Resolutions
With the ringing in of the New Year, I resolve to become a better search engine optimizer (SEO). Below is a list of resolutions that I have made in order to make my clients' web sites the absolute best on the web. I will not use flash as text. Even ...
Search Engine Optimization - Create Effective Keywords and be The Champion.
So many web masters say that if you want your web site to be seen on the top of free search engines then optimize it prior to submission to search engines. Actually, the statement is not absolutely true. Getting listed on the top of free search engines is ...
Search Engine Optimization is not Marketing
One of the account reps is dealing with a client who's interested in SEO on their site. Niether the rep nor the client has a firm grasp on exactly what that involved. This is how I explained it to her:SEM is search engine marketing. Like any marketing ...
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The most common way most people use Google to search for information; is to just type in a few words and click on the search button. However, as I'm sure you know, you are normally confronted with many thousands of pages to wade through, sometimes millions, so it can often be very hard to find exactly what you're looking for.
Here are 5 useful tips to help you find stuff faster, when you are using the Google search engine:
1. Use The 'Exact Phrase' Search Option
When you do a basic search, Google returns results for all web pages that contain the words you typed in.
For example, you may want find information about a car you want to buy. You might type in: used Mercedes
Google will return web pages containing both the keywords 'used' and 'Mercedes', somewhere on the page. You might find a web page containing a story, where the word 'used' is near the top of the page, and the word 'Mercedes' is at the bottom of the story. There might not be any mention of the exact phrase 'used Mercedes' anywhere on the page.
So, to narrow things down, put the phrase inside quotation marks like this:
"used Mercedes"
Google will now only display results for web pages containing the exact phrase of "used Mercedes"
2. Be More Specific With Your Searches
To narrow down your search even further, you should try expanding on your initial keywords, by adding more specific words and phrases. If you are looking for a particular car model, try adding that to your search like this:
"used Mercedes C280"
This will weed out a lot of pages that contain information on used Mercedes cars, but not necessarily the C280 model you want.
3. Remove Words From The Search Results
When you perform a search for "used Mercedes C280", you might get a lot of web pages in the search results for sites selling Mercedes car parts. You could end up trawling through dozens of cart part sites, just to find the ones with cars for sale.
Here's what you can do...
For any search you perform, you can remove pages from the search results if they contain certain keywords you specify. To do this, all you have to do is add the word to the search box, and place a 'minus' symbol directly before it.
"used Mercedes C280" -parts
Make sure that there is 'no space' between the minus symbol and the word you want removed from the search results. If you put a space in between it won't work.
4. Use the 'OR' Command To Expand Your Search
Sometimes web pages will contain the information you want, but it might not contain the exact phrase you type in. Using our Mercedes example, some people might just refer to it as just 'C280' without using the word Mercedes.
By using Google's 'OR' command you can find web pages containing at least one of the words you choose.
Mercedes OR C280
The above search would return any web page that contains either just the word 'Mercedes' or the word 'c280', or both of them on the same page. To make this work, you must type 'OR' in capital letters. This tells Google that you want to use their advanced search option. If it's in lower case, Google will just treat it like any other word.
5. Try Using The Synonym Search Option
For many phrases there are often alternative words that can be used to explain the same thing. Sometimes it's hard to know which particular word to use to get the best results. Other times you either may not be aware of the alternative word, or just can't think of it at the time.
For example, instead of using the term 'used', you may have typed in 'secondhand'. A trick you can use is to tell Google to look for synonyms of the words you specify, in addition to the main keyword. To do this, enter a tilde '~' just before a word like this:
~secondhand
In this case, Google returned results containing the words: 'secondhand' and 'used'. This can be a useful trick to use if you can't think of the right words to type in. You can perform a synonym search on multiple words at he same time. Just add a tilde '~' directly before each word like this:
~secondhand ~car
As well as 'used', secondhand' and 'car'; this search will now also return pages containing 'automobile' and 'motor', because they are synonyms for the word 'car'.
I hope you found this useful, happy searching!
About the author:
Jason Lewis is creator of the: 'Find Stuff Quickly' videos. A series of step-by-step training videos; showing you how to find information much faster using Google. To download the videos or watch them online, go here: http://www.findstuffquickly.com
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