"I am extraordinarily patient, provided I get my own way in the end."Margaret Thatcher
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Create Your Site Around the Buying Process
The worst thing you can do to yourself is having a website where your own visitors struggle with navigating around your site just to purchase an item or a service from you. This usually happens when you don't have the appropriate information or tools to ...
How and Where to Profit From Online Casinos
Signup for these free programs and get great commissionsWhy do you see all those ads and annoying popups for gambling sites. Because, they pay well. Websites can earn $220 per signup or get up to 50% of the profits from gamblers who signup from your site. ...
Sell Books While You Sleep: Submit Short Articles to Multiple Web Sites
Have you wasted valuable time and money on book promotionthat doesn't work? Have your press releases been ignored?Have you been too quiet about getting the word out how yourbook will help solve people's problems?Passion and creativity went into your book, ...
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Copyright 2005 Peter Tarrida del Marmol
Many people will tell you that to get your web site noticed you need to 'optimize' your site for the search engines. You are then led up a path where you have to keep changing your web site as the search engines change their ways of listing things. As fast as you 'optimize' your site, Google and the others have moved the goalposts, meaning you have to keep optimizing over and over again.
Now consider some facts. Most people in the world are not users of the Internet. Let's repeat that. The vast majority of people who you want to reach don't use the Internet. It doesn't matter how well you optimize your web site, they simply will never find it.
Here's another fact. Some of the best Internet marketers make most of their sales 'offline'. They sell their books, CD-ROMs and so on at seminars, workshops and conferences. Indeed, for many 'Internet marketers' these 'offline' sales represent the bulk of their income.
So what do these facts tell us? They show us that 'offline' promotion is more important than online promotion. You may be able to optimize your web site to get high rankings in a search engine. But that doesn't mean you'll reach the vast majority of people who could buy your product or use your information.
This was confirmed recently by one study that showed most people go to an Internet address (URL) after having read it in a newspaper or magazine, been given it by a friend or colleague, or having heard it being mentioned by someone speaking at a meeting or on TV. In other words, it seems that significant numbers of people who get to your web site will do so having heard the URL somewhere outside the Internet.
You can get many people visiting your web site, even if you are not ranked highly by the search engines. You can do this in two main ways:
1. Write articles for use in regular publications - newspapers, magazines and so on. Always include your URL in the article and you'll get millions of people to notice your web site address.
2. Speak at every opportunity. Make presentations to business clubs, chambers of commerce, local societies - you name it, you should speak at it. Every time you speak, announce or your web site address.
Although these are the two principal ways of gaining offline publicity for your web site, don't neglect your business stationery, posters, car stickers and so on. The more your web site address is visible outside the web, the more visitors you will get regardless of how kind the search engines are to you.
About the author:
Peter Tarrida del Mármol is a spanish online and offline marketer. To read more articles go to: http://www.auctionearnings.com
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Target Launches Online Promotion Supporting Gay PrideTwin Cities Business Magazine (blog)Target Corporation recently launched an online promotion that supports gay pride. On Sunday, the Minneapolis-based retailer began selling T-shirts with gay-friendly themes online—and it has pledged to donate the full purchase price of each one, ... |
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Simmons promoted at Carroll Hospital CenterCarroll County TimesAn online service is needed to view this article in its entirety. You need an online service to view this article in its entirety. Screen Name or Email Password Forgot? Remember me on this computer You must login to view the full content on this page.and more » |
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Worst Online Advertising Mistakes of 2012San Francisco Chronicle (press release)5. Do not run the same promotion across different accounts. 6. Avoid certain topics when advertising online - read the relevant rules to find out what those topics are. 7. Keep your ad groups small and focused on one specific theme. 8.and more » |
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