"For the man sound in body and serene of mind there is no such thing as bad weather, every sky has its beauty, and storms which whip the blood do but make it pulse more vigorously."George Gissing
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Online Promotion: 7 Great Ways To Promote Your Website
Internet Business: Top 7 Tips To Promote Your Website by: Michel Richer 1) Pay-Per-Click It is good to get traffic but it is even better to get sales. Pay-per-click advertising is a great way to pull targeted traffic. Could anything be better? In many ...
Restaurant Website Promotion - How to Boost Your Business Using Tested Online Marketing Tactics
Being a restaurant owner means you are always interested in getting more people into your restaurant, whether that be return customers or new customers, hopefully always a mixture of both. Fortunately, the Internet can help you in your marketing goals and ...
Types of Links
Internal Linking - An introduction----------------------------------The web as they call it is a mesh of links. The wired world is now being counted for what it is. A Network. The more your pages are wired or integrated into the overall web linking ...
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The idea of starting your own online event seemed harmless enough. You thought, oh, I'll just create a little website where computer geeks can have an online Technology Convention, or Animal Lovers can have a Pet Parade, or Donut Officials can swap recipes at the Donut Hole, or... (fill in your own idea and niche market here).
And then what happened? Word spread. Emails starting coming in. And then emails starting POURING IN. And now? You can't get a lick of "real work" done because you're inundated with emails from folks who want to know more, more, more.
HOW are you supposed to be a skilled Event Commandier if no one can find you under that mountainous pile of overdue correspondence? Solution: Employ Strategic Email Response.
Here are a few tips to protect you from the email deluge and keep you on top of your online promotion game.
1. Divide and Conquer. Can you separate your email correspondents into specific classifications? For example, if you're running an online event, you might quickly figure out that Active Participants and Volunteers counts as one grouping, and Passive Spectators and Prospects counts as another. In the world of email communication, never the 'twain shall meet.
2. Stockpile Your Email Arsenal. Basically, I'm saying pre-write the emails. If you've carefully planned your event from A to Z, then you know at which stages you want to send out alerts, revive the group's enthusiasm, get them to click those links, announce time-sensitive developments or send out notes of appreciation. Write your standard email reply ahead of time so you can grab and send as needed.
3. Employ List Management. There are several well-known email list managers out there that you can use to track open rates and send targeted campaigns. Three off the top of my head: ConstantContact.com, AWeber.com, KickStartCart.com (also has an e-commerce feature built in). Several of these comes with a free trial that can really come in handy if your event is scheduled to run its course in less than three months' time.
4. Spiff it Up with HTML. There's something about an HTML layout that reduces your reply rate. If you send a very small group of people a customized HTML-designed email, you can expect that most members of the group will NOT write back. I have a theory that HTML feels less personal and therefore doesn't elicit a private response, but who knows. At any rate, it cuts down on meaningless banter while building your brand with a graphic template. So DO make HTML part of your email campaign effort!
5. Hit Forward. Over the course of your online promotional effort, you will find that new recruits enter the fold daily. You'll want to get them up to speed on certain email announcements, while side-stepping other limited time only notifications that no longer apply. Just sort your emails by date or subjectmatter, and then hit FORWARD. Delete the extra gobbeldygook, insert the new address, remove the FW: and send. Oh-- and give the email a quick scan for "other people's names" so you don't accidentally address the wrong person!
All of this may seem like extra work. But if you're still relatively small and you're using an online event promotion to expand your network of contacts and get to know other folks in your field a bit more intimately, then you'll want to be available to personally handle email inquiries whenever possible. You know these marketers who dump you on a list, send you whatever the latest email was and expect you to jump on the Happy People Brigade? Do you respond to those guys? My guess is THAT'S A BIG NO.
Want to witness event planning live in action? Please join me and my marketing friends for the First Annual Web Content Awareness Day, scheduled to launch on February 9, 2006 at http://WebContentAwarenessDay.com.
Sneak Peek: Visit the Countdown to Web Content Awareness Day Blog and learn how you can ride our wave of high web traffic!
Paste in this link:
http://wordfeeder.typepad.com/web_content_awareness_day/
Copyright 2006 Dina Giolitto. All rights reserved.
About The Author
Dina Giolitto
You want killer content and you want it now. Dina at Wordfeeder.com is driving mass traffic to the first annual Web Content Awareness Day and she'll drive it to your website next. Count on Dina to deliver laser-focused copy that will emotionally snare your readers. Convert visitors to subscribers... and subscribers to paying customers. Visit http://Wordfeeder.com for lip-smacking web copy served up quick.
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Target Launches Online Promotion Supporting Gay PrideTwin Cities Business Magazine (blog)Target Corporation recently launched an online promotion that supports gay pride. On Sunday, the Minneapolis-based retailer began selling T-shirts with gay-friendly themes online—and it has pledged to donate the full purchase price of each one, ... |
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Simmons promoted at Carroll Hospital CenterCarroll County TimesAn online service is needed to view this article in its entirety. You need an online service to view this article in its entirety. Screen Name or Email Password Forgot? Remember me on this computer You must login to view the full content on this page.and more » |
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Worst Online Advertising Mistakes of 2012San Francisco Chronicle (press release)5. Do not run the same promotion across different accounts. 6. Avoid certain topics when advertising online - read the relevant rules to find out what those topics are. 7. Keep your ad groups small and focused on one specific theme. 8.and more » |
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