"The more I want to get something done, the less I call it work."Richard Bach
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8 Common Marketing Mistakes
Advertising can be one of the fastest ways to market and grow your business or it can be one of the quickest ways to go out of business. With the right ad you can attract clients to your business and increase your profits. With the wrong ad you can spend ...
Email Marketing 101: Did Your Email Message Grab My Attention
I have an interesting morning work routine. It's sort of like a game really. I call it - “which Email Marketing messages will I read today and which Email Marketing messages will I delete without reading?” or Did Your Email Message Grab My Attention? I ...
Frugally Marketing Your Info Product
You've created and informational product, now what do you do with it? Whether you've created it to give away or for profit, you must market it otherwise you've just wasted a lot of your time. What good is your information if no one knows that it's ...
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The Biggest Problem With Your Marketing Is...?
By Karen Fegarty
http://www.eztrackz.com
What is the biggest problem most marketers have? Who knows. We
don't, and they certainly don't either. That is exactly the
problem. Most marketers don't know whether or not their campaigns
are working because they don't know how to track the results.
I can't count the number of people I know who create a marketing
campaign and spend hundreds or thousands of dollars implementing
it, then don't even bother to track the results. How will you
ever know if, when, and why your marketing is successful, or
unsuccessful, if you don't see hard data on your results?
With online marketing, it's easy to find out where and when your
marketing dollars are being wasted. Using online tracking you
can:
1. Track how many people respond to your online ads - If people
don't respond, then you can simply alter your ad and try again.
2. Track when people respond to your ads - Do they respond
immediately or do they wait a week? This helps you to determine a
time frame for sales activity.
3. Track whether people are opening your email marketing or bulk
email messages - If they aren't, maybe you need to change your
subject line or find a new list of people to email.
4. Determine which ad copy or text brings the best results - The
right words make all the difference in advertising. Online
tracking helps you determine which words will pull sales.
5. Monitor the click activity on your site - What you really need
to know are the number of unique visitors you receive. A unique
visitor is each individual visitor who clicks on your site,
regardless of the number of times they click on your site. The
number of clicks you receive is less important than the number of
unique visitors you receive.
Online tracking can tell you all this and more. Whatever online
marketing you use, from banners to pop-unders, ebooks to
articles, make sure you know what works and what doesn't. Use
online tracking and save yourself money, time and energy.
Karen Fegarty karen@ezTrackZ.com is the CEO of MailWorkZ/ezTrackZ,
an e-marketing technology company focused on developing and marketing
leading email marketing and tracking tools. TRACK YOUR RESULTS
in a variety situations with ezTrackZ. Don't waste money on
ineffective marketing. Visit http://www.eztrackz.com. Reach
Karen at mailto:karen@mailworkz.com or 902.835.5009.
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HiveMind Marketing Retained to Provide Integrated Inbound Marketing Solutions ...Sacramento BeeBy HiveMind Marketing, Inc. CAMPBELL, Calif., May 25, 2012 -- CAMPBELL, Calif., May 25, 2012 /PRNewswire-iReach/ -- HiveMind Marketing, Inc., a digital inbound marketing agency based in Silicon Valley, has been retained by established San Francisco Bay ...and more » |
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Market forecaster for May 25Midwest ProducerAs we highlighted in the Market Insider Trade Alert Newsletter, this market could be explosive this summer as the weather cycle suggests a hotter and drier period of weather during the rest of May and through June. Corn has averaged a rally of $1.25 in ...and more » |
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