"There is one thing even more vital to science than intelligent methods; and that is, the sincere desire to find out the truth, whatever it may be."Charles Pierce
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Internet Marketing and Your Home Based Business
Copyright 2005 Timothy SpauldingAll of you home based business entrepreneurs that are trying to make a living working from home know the problems encountered through Internet marketing and trying to get your web page noticed in order to increase traffic ...
Should you hire a Marketing Coach or Marketing Consultant?
You know you need marketing help. But you are unsure if you need to hire a marketing coach or a marketing consultant. This article is a brief description of what marketing coaches and consultants do and how they help their clients. After reading this ...
Small Business Marketing Secret #4: Congratulations on Becoming Brand Manager For Coke®
Woo Hoo...bring out the champagne and let's toast to your new position. Brand manager for the big cola giant comes with tons of responsibility. One of them is that you are required to spends tons of dollars on advertising that you aren't sure is working. ...
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Copyright © 2005 Priya Shah
In the first three parts of this article series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing, and provided some tips on using your blog to brand yourself, boost your reputation and sell your products and services online.
In this article, I provide specific tips on using your blog help you boost your marketing ROI and visibility online.
#6: Use Good SEO Practices
Besides using keywords appropriately, take the time to learn about using trackbacks, pingbacks, good linking practices and basic SEO techniques.
Remember that in blogging, public relations equals PageRank. The more you link to others, the more they will link to you.
Submit your blogs and feeds to directories and search engines.
#8: Track Your Results
Keep track of your sales, inbound links, citations by using tools like adtrackers, Blogpulse and Marketleap. Also offer your readers incentives to participate in surveys.
This information is very valuable because it will help you understand what your market needs and how to give it to them.
It will also help you understand how much your blogging is helping your marketing efforts so you can tweak your methods and get more out of them.
#9: Listen And Learn
When we're blogging we usually stating our opinions openly. As bloggers it's all right to be controversial and frank while blogging.
But what happens when a potential customer posts a nasty or rude comment? Some bloggers think its OK to be rude right back, and even go so far as to call that person names.
I don't believe that's the way to treat someone who take the trouble to sign-in and post a comment on your blog. For all you know they may have a genuine problem and could be speaking for others who have experienced the same.
Being rude will not only lose you a customer, it will also expose you as someone who is too immature to handle customer complaints.
Granted, some customers can be a pain in the butt, but everyone deserves to be heard. And handling nasty or rude comments with restraint will not only demonstrate your maturity, but build your customers respect for you.
People prefer doing business with someone they like and trust. So if you want your blog to be a place where your potential customers can interact freely and openly, I suggest you learn how to handle brickbats as well as bouquets with grace and maturity.
It used to be said that the internet was the great leveller because it empowers small businesses to compete with big businesses. But blogs have completely levelled the playing field for marketers.
Anyone with an internet connection can now sell their products and services solely on the basis of the quality of information they provide.
And that's the reason blogs are creating a revolution in marketing online.
About the Author
Priya Shah is the CEO of eBrand360 http://www.ebrand360.com She writes the Marketing Slave blog http://marketingslave.com and publishes an internet marketing newsletter http://www.ebizwhiz.biz. Subscribe to her free Business Blogging eCourse. http://www.blog-maniac.com
This article may be reprinted as long as the resource box is left intact and all links are hyperlinked.
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HiveMind Marketing Retained to Provide Integrated Inbound Marketing Solutions ...Sacramento BeeBy HiveMind Marketing, Inc. CAMPBELL, Calif., May 25, 2012 -- CAMPBELL, Calif., May 25, 2012 /PRNewswire-iReach/ -- HiveMind Marketing, Inc., a digital inbound marketing agency based in Silicon Valley, has been retained by established San Francisco Bay ...and more » |
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Market forecaster for May 25Midwest ProducerAs we highlighted in the Market Insider Trade Alert Newsletter, this market could be explosive this summer as the weather cycle suggests a hotter and drier period of weather during the rest of May and through June. Corn has averaged a rally of $1.25 in ...and more » |
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