"The creative act lasts but a brief moment, a lightning instant of give-and-take, just long enough for you to level the camera and to trap the fleeting prey in your little box."Henri Cartier-Bresson
|
Warning: fopen(stopka/index.php) [function.fopen]: failed to open stream: No such file or directory in /stopka.php on line 117
Warning: fopen(stopka/6655d922aa2c1bbb44b556c10262be35.txt) [function.fopen]: failed to open stream: No such file or directory in /stopka.php on line 117
| |
Marketing on a Small Budget During an Economic Slowdown
MARKETING ON A SMALL BUDGET DURING AN ECONOMIC SLOWDOWN! If you've been affected by the economy, I'm sure your thinking of where you can cut back. Most companies begin with their Marketing Budget, however think REAL hard! Your Marketing ...
Mlm Success Secrets- Creating A Massive Success Thinkshift In Network Marketing
What are your thoughts costing you? Do you need a ThinkSHIFT in you and your business? What would happen if you did shift your thinking into Success Overdrive? Read on! It's time you statred shifting your MLM Success into Success OVERDRIVE. Would ...
The Secret of Direct Marketing
Everyone has come face-to-face with direct marketing. Infact, that's what direct marketing is: it's one-on-onemarketing. Direct marketing uses several advertising formsto form an interactive relationship with consumers. Ifa direct marketing campaign ...
|
|
|
| |
We live in an unprecedented era of communication. Because of this, your prospects are literally bombarded from all directions with marketing messages. They've heard so many hyped claims, that they automatically distrust them all.
How can you avoid this in your marketing messages? How can you convince them that what you promise is what you will actually deliver?
First of all, tell the truth. Don't promise that your widget will do something it won't. You may get sales in the short term, but long term, nothing you say will be believable ever again.
Now that we've got the obvious out of the way, here's what else you can do to make your ads and commercials believable: Prove every claim that you make as you make it.
Why will your widget give your prospect more time with her family? Because it slices exactly 53% faster than the competition. How do I know your weight loss product works? Because it was discovered by a doctor in Nevada. What makes me think your real estate firm will sell my house? Because your average home sells within 18 days.
Notice the precision of the proof: 53%, not 50 or even 55. A Nevada doctor as opposed to just any physician. An 18 day average, not 15 or 20. Believe it or not, a specific number will actually pull better than a rounded one even if the rounded one seems more favorable. Why? Because the rounded one smells like what it is: hype. Details are believable. Vagueness isn't.
Put the proof with your promise, and give it some detail. It will sell better than all the hype you can conceive.
About the Author
Lisa Packer, author of "How To Dramatically Increase Your Business... Without A Blockbuster Budget" and "7 Ways To Get A Pay Raise From Your Web Site" is an independent Copywriter and Marketing Consultant. Find out how to get these two reports, plus more helpful articles like the one you just read at www.dramatic-copy.com/>www.dramatic-copy.com. Dramatic Copy: The Right Words Make A Dramatic Difference.
|
|
|
|
|
|
 |
HiveMind Marketing Retained to Provide Integrated Inbound Marketing Solutions ...Sacramento BeeBy HiveMind Marketing, Inc. CAMPBELL, Calif., May 25, 2012 -- CAMPBELL, Calif., May 25, 2012 /PRNewswire-iReach/ -- HiveMind Marketing, Inc., a digital inbound marketing agency based in Silicon Valley, has been retained by established San Francisco Bay ...and more » |
|
Market forecaster for May 25Midwest ProducerAs we highlighted in the Market Insider Trade Alert Newsletter, this market could be explosive this summer as the weather cycle suggests a hotter and drier period of weather during the rest of May and through June. Corn has averaged a rally of $1.25 in ...and more » |
|
