"Life beats down and crushes the soul and art reminds you that you have one."Stella Adler
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Create Your Very Own Wellspring of Profitable Ideas for Internet Marketing
Are you like me and you're beginning to see that creating income online through internet marketing is a golden opportunity? Something that we're at the forefront of, as it will just continue to grow as more and more people come online. And are you ...
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You've probably noticed, if you live on this planet, that we live in a media-driven world. You may have mixed feelings, personally or philosophically, about this. But it's a fact of modern life. And in at least one very important way, it's good news. This ...
Quick and Instant Marketing Soup
Everything happens Quickly and Instantly on the Internet. In the blink of an eye your easily transported around a whole planet. It's a smorgasbord !! The web site you just visited could be in Singapore, the e-mail your reading now could have come from ...
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10 Important Marketing Tips
Copyright 2003 Bob Leduc
http://BobLeduc.com
Each of the following Ten Marketing Tips is based on a
highly effective - but often overlooked marketing tactic.
How many are you using? How many have you overlooked?
Tip 1:
Insulate yourself against the impact of change by
increasing the number of products and services you offer
...and by using a variety of different marketing methods.
Only a small portion of your total business will be
affected if the sales of one product declines or the
response to one marketing method drops.
Tip 2:
Customers are prospects too. Stay in contact with them.
Find or develop other products or services you can offer
them. It's easier to make a sale to a previous customer
than to someone who never bought from you.
Tip 3:
Avoid making any claim that sounds exaggerated ...even if
it is true. A bold claim creates doubt in your prospect's
mind and jeopardizes the sale. Reduce any bold claims to a
more believable level.
Tip 4:
Express numerical claims as odd numbers with fractions or
decimals. For example, "Our clients save 17.7 percent"
sounds more believable than "Our clients save 20 percent"
...even if 20 percent is the accurate number.
Tip 5:
To create an absolutely irresistible offer, combine a
special discount price and a set of valuable bonuses in the
same offer.
Tip 6:
Develop a series of 4 or 5 different special offers. Use
them one at a time with an expiration deadline. When one
offer expires, replace it with the next offer and a new
deadline. Continuously recycle through the same series of
offers. This enables you to keep using special offers to
generate sales without taking time to develop new ones.
Tip 7:
If you're attracting many prospects who really don't have
(or can't get) the money to buy your product or service
...you need to change your market. Target a market where
prospects have an intense desire for the benefits produced
by your product or service - AND the money to buy it.
Tip 8:
Set yourself apart from competitors by offering an
exclusive benefit your competitors cannot copy ...or one
they're not willing to copy. One business owner I know
includes his personal phone number on every order. His
competitors don't - and they are not likely to start making
themselves that accessible to customers.
Tip 9:
Advertising copy produces the biggest response when each
reader can believe the message was written specifically for
him or her. As you write any sales message, visualize
you're writing to one person instead of to a large group of
people. This will help you write in a less formal and more
personal style.
Tip 10:
Most sales are not made on the first contact. Develop a
method to capture and save the names and contact
information of prospects who don't buy from you. Follow up
periodically. A little gentle coaching will eventually
convert many of them into buyers.
Each of these 10 marketing tips implements a simple but
highly effective marketing tactic. Take action now to apply
those you overlooked. You'll be surprised by how much
business it produces for you.
Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
About the Author
Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
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HiveMind Marketing Retained to Provide Integrated Inbound Marketing Solutions ...Sacramento BeeBy HiveMind Marketing, Inc. CAMPBELL, Calif., May 25, 2012 -- CAMPBELL, Calif., May 25, 2012 /PRNewswire-iReach/ -- HiveMind Marketing, Inc., a digital inbound marketing agency based in Silicon Valley, has been retained by established San Francisco Bay ...and more » |
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Market forecaster for May 25Midwest ProducerAs we highlighted in the Market Insider Trade Alert Newsletter, this market could be explosive this summer as the weather cycle suggests a hotter and drier period of weather during the rest of May and through June. Corn has averaged a rally of $1.25 in ...and more » |
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