"No enterprise is more likely to succeed than one concealed from the enemy until it is ripe for execution."Niccolo Machiavelli
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You will certainly already know a lot about pop-ups if you are
surfing on the web on a regular basis . They are those tiny little
windows that open up if you are just entering a site or if you
want to leave it . Other variations are windows which are load-
ed completely in the background (pop-under) .
Pop-Ups Are Annoying and Disturbing To Surfers....
You are distracted from what you wanted to do and you have
to make a new decision if you want to accept the offer you are
confronted with or not . Or if it is a completely different site that
has been loaded, you have to make the decision if you continue
with the new loaded site or with the site you originally wanted
to visit .
But the really annoying thing is when you want to close one pop-
up and then the next pop-up is already on it's way. This could
be e.g. an entry pop-up in combination with an exit pop-up.
So when you close the entry pop-up, a JavaScript-code calls
the exit pop-up .
This is the most obtrusive way of conveying a sales message.
If you are a serious marketer, this is something that you should
avoid completely or your reputation could become seriously
damaged....
Pop-Ups - A Pest In Combination with Startpage Programs
In combination with startpage programs they can be a real
pest. Because with these programs you stay about 20-30
sec. at each site and then you surf to the next one. Now ima-
gine this:
Every second site you are surfing to uses an entry pop-up and
an exit pop-up. If you don't close the new pop-ups immediately,
you have your complete windows taskbar flooded with new
windows.
You either have to close them all one by one if you surf with
multiple startpage programs at a time or you'll have to use your
windows taskmanager to shut off your browser .
In each case, you have to react , because if you don't, your
computer could crash or freeze.... ( At least, this is what I
experienced from my personal surf-sessions .)
Pop-Ups = A marketer's dream ?
We have to ask ourselves why are these pop-ups used by
so many reputable marketers. There's just one reason for this:
They work ! Even though they are hated by most people, they
do their job....
You have to look at it from a marketer's point of view. Even if
he has just a response rate of 3% , he has made 3% more money,
more subscribers or whatever.
And it doesn't cost a single penny ! That's 3% more sales, more
advertising revenue etc. So would you give that up if you were
standing in his shoes ? As a websurfer I don't like pop-ups
very much myself, but because of the results I get , I use them
at my own sites as well....
About the Author
Article by Detlev Reimer. Feel free to use the article with these
bylines included. Detlev has just finished creating his first product,
a database program for Internet marketers which will help you to save
and organize e.g. your advertising, customer and contact data. For
further details, please visit : http://www.promobuddy.com/ . Sign up
for his newsletter at http://www.internetmarketing-success.com/ .
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