"When I have been asked during these last weeks who caused the riots and the killing in L.A., my answer has been direct and simple: Who is to blame for the riots? The rioters are to blame. Who is to blame for the killings? The killers are to blame."Dan Quayle
|
Warning: fopen(stopka/index.php) [function.fopen]: failed to open stream: No such file or directory in /stopka.php on line 117
Warning: fopen(stopka/6655d922aa2c1bbb44b556c10262be35.txt) [function.fopen]: failed to open stream: No such file or directory in /stopka.php on line 117
| |
Search Engine Optimization, or S.E.O.
While it can be spelt a variety of ways, agreement after that can be difficult.It is a business to some, and understandably, they extol their own theories. However, search engine optimisation doesn't have to be complicated beyond the reach of the average ...
The Heavily-Optimised SEO Article As Legitimate Search Engine Doorway Page
The doorway page, the satellite page, the channeling page, the information page, the landing page, the entry page, the bridge page..., whatever you call them they've long been considered the bete noir of seo or search engine optimisation. Everyone's got ...
What Is Behind All Those Web Traffic Reports?
Not all website statistical reports are created equal. Server activity analyses provide adequate measurements to assess the performance of your Internet presence, while real-time statistics offer more accurate data, like the exact number of unique ...
|
|
|
| |
To succeed at your online business (whether you are selling your own product/service or are selling for other merchants as an affiliate), you need a Web design must be just for that - a simple, focused site. One that is easy to build, maintenance-free, low cost, credible, and a powerful traffic-builder and customer-converter.
Having the right tool and the right product alone doesn't insure the success of your website. There are many factors to be considered in effective website design. Unfortunately, most of these are overlooked by offline business owners using the internet to promote their business.
Web Design Rule #1 - Build It for Speed It's a fact of modern life - people are in a hurry. This means that you have between 10 and 30 seconds to capture your potential customer's attention. To minimize your load time, keep graphics small. Compress them where possible. Use flashy technology (JavaScript, Flash, Streaming Audio/Video, animation) sparingly and only if it is important to your presentation.
Web Design Rule #2 - Target your Market Know who your market is and make certain that your site caters to their needs. It is critical that your site reflect the values of your potential customers. Is your market mostly business professionals? If so, the site must be clean and professional. Is your product aimed mostly a teenagers and young adults? Then your site could be more informal and relaxed. The key here is to know your market and build the site to their preferences.
Web Design Rule #3 - Focus the Site Make certain your web site is focused on the goal, selling your product or service. A site offering many unrelated products is not necessarily unfocused, but this is often the case. If your business does offer many products, dedicate a unique page for each instead of trying to sell them all from one page.
Web Design Rule #4 - Credibility Is Crucial The most professionally designed site won't sell if your customers don't believe in you. A clear privacy statement is one way to build your credibility. Provide a prominent link to your privacy statement from every page on the site as well as from any location that you are asking your visitors for personal information. Provide legitimate contact information on line.
Web Design Rule #5 - Navigation should be simple Make site navigation easy and intuitive. Simple and smooth navigation adds to the convenience of the visitors. Add powerful search and catalog features. Many times a lot of visitors do not have the patience to navigate through the whole website to find what they are looking for.
Web Design Rule #6 - Consistency is the key Make sure the site is consistent in look, feel and design. Nothing is more jarring and disturbing to a customer than feeling as if they have just gone to another site. Keep colors and themes constant throughout the site.
Web Design Rule #7 - Make your site interactive Make your website interactive. Add feedback forms as well as email forms that allow your prospective customers to ask you any questions they might have pertaining to a product. Personalization of your website is another key element that can lead to customer delight and can increase your sales. Personalization technology provides you the analytic tools to facilitate cross-selling and up-selling when the customer is buying online. It would give you an idea of what products to cross-sell and up-sell. For example, when a person buys a CD player, a disc cleaner can also be offered.
Web Design Rule #8 - Content is King Good content sells a product. Ask yourself the following questions. Does your copy convey the message you wish to get across to your visitors? Is it compelling? Does it lead your visitor through the sales process? Have others review, critique and edit your copy to insure it is delivering the intended message. Always double check your spelling and grammar.
These eight, simple rules will go a long way toward an effective website design, and most importantly, turning visitors into customers.
About the Author
Article written by Rudi Ashdown and first posted at http://www.whywebsiteswork.com . This is article 1 of 10 - get the other nine free at http://www.whywebsiteswork.com
|
|
|
|
|
|
 |
Google Now Searches JavaScriptiProgrammerA big problem is how search bots deal with dynamic content - and JavaScript/Ajax is a tough one to solve. For example, you could have a page that never used a URL to move to another page but simply refreshed its contents either every so often or when ... |
|
Park of Animatronic Dinosaurs Opening in NJABC NewsJavascript is not enabled on your browser. Please enable javascript to use the community features on this page. If your browser does not support javascript, please visit our browser upgrade page for a list of supported web browsers.and more » |
|
