"Education is not the filling of a pail, but the lighting of a fire."William Butler Yeats
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3 Marketing Mistakes Web Site Designers Make When Selling Their Services
Copyright 2005 Jennifer McGroary 1) They don't have their own domain. If you knew that you were going to the primo networking event of the year, would you bring business cards printed with your neighbors telephone number? Heck no! So why would you waste ...
Creating Pop Ups and Tips on Using Them
Creating Pop Ups and Tips on Using Them As I said before, it's a proven fact that the use of pop up windows is a highly effective marketing technique that produces great results. Below, is an example of a popup window that you can use to gain new ...
My 7-Step Secret Formula For Cashing In On Content!
Copyright 2005 Kurma GroupContent, content, content - everybody's talking about it! Are you lucky enough to have a ton of content - maybe from an ezine you've been publishing for years? Then realize this: there's a right and a wrong way to put content ...
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Okay, so you've taken the plunge and created your awards program. Your
criteria are defined and well written, your purpose is understood and you've
promoted the heck out of your program. Now you've started getting
applications - and the real work begins.
This is the part of awards programs that is, well, both interesting and
extraordinarily dull. The creative work has all been done. What remains is
to examine each site that applies for your award and determine if they are
good enough to deserve to be recognized.
So how does this work? It's pretty simple, really. It all starts from your
criteria.
Let's use an example of a pretty standard set of criteria:
- Reasonable download time
- Understandable navigation
- Readable text
- Not under construction
- No broken links
- Good quality content
- Way to turn off music
- Good HTML
- Viewable in all screen resolutions
- Does not violate copyright or steal bandwidth
- No sites which promote illegal activities, pornography, hacking or warez.
What I like to do is set aside a few hours a week to go through my list of
sites. Then you visit each and every site and compare it to the criteria
that you have created for your award. You should also keep in mind whether
the sites must meet ALL criteria or just most of them!
This is so important that I will repeat it again: compare the applying site
against your criteria and only your criteria. In fact, you should only
compare it against the criteria that you had posted at the time the site was
submitted.
So let's check a site against the criteria. You surf to it and find that it
seems to download very slowly. This, at first glance, appears to violate
your criteria - but spend a couple more seconds to make a judgment call: is
this the result of the site design or something beyond the webmasters
control (such as slow server)? If the page has 500kb of graphics, then the
site flunks immediately - go on to the next one. If the page looks
reasonable (and it will not take long to figure this out), then continue
with it.
Okay, what's next on the criteria? Understandable navigation. That's an easy
one - can you figure out quickly how to navigate the site? Hmm, suppose a
site has a JavaScript menu and you hate JavaScript? well, if you used these
criteria, then you cannot flunk the site for this - but you can update your
criteria so the next series of submissions cannot have JavaScript menus.
Readable text is next on the list. Can you read the text? It does not matter
whether the characters are pink and green - can you read them? If so, the
site passes - if not, it doesn't.
The criteria of "not under construction" is a little vague and could give
you some trouble. All good sites are ALWAYS under construction. The web is a
dynamic place and static, unchanging sites quickly die. Generally, this is
interpreted to mean, "it's not obvious that your site is under
construction". Signs which read "under construction" are virtually always an
immediate flunk.
Be careful with the criteria of "no broken links". Do you mean your going to
check every single link on every page? That could be quite a task! Or do you
mean only internal links - still, check them all could be a huge
undertaking. Perhaps you just mean "everything that I click on works."
And that's how it works ... you look through the site and compare it to each
and every one of your criteria. Keep a checklist and mark passes and flunks
(unless one flunk means "no award", in which case you don't need a list). If
the site has too many flunks, it does not get the award.
All right, what do you do if you run across a site which meets your criteria
but which you find morally reprehensible? It you subscribe to the theory of
ethical awards programs, you grant the award - and then you update your
criteria. You could even adjust your criteria to say "no sites which are
morally reprehensible to me" if you want. Or you could get more specific and
say "No sites which promote animal cruelty".
Remember to think of your criteria as a sort of contract with people who
submit their sites for awards. You are explaining the them what you are
looking for. Presumably, they read your criteria and only submit their sites
if they believe that they pass. (This is often not true - most award
submitters really never read the criteria, but lack of ethics on one
person's part does not imply that lack of ethics is okay).
Should you notify the people who do not win your award? NEVER. Let me be
fully and completely clear about this - NEVER UNDER ANY CONDITIONS, WHETHER
REQUESTED OR NOT, SEND BACK CRITICAL COMMENTS TO ANYONE WHO HAS APPLIED FOR
YOUR AWARDS PROGRAM. NEVER. After all, if you apply your criteria to the
letter it should be obvious why the site didn't win the award - it didn't
meet the criteria.
There is nothing more devastating to a webmaster than getting back critical
comments, especially when those comments are not anticipated. It's one thing
to be in a classroom environment and receive feedback, it's entirely a
different matter to have a professional webmaster tell you your site is
horrible or even that the "navigation needs work".
About the Author
Richard Lowe Jr. is the webmaster of Internet Tips And Secrets. This
website includes over 1,000 free articles to improve your internet
profits, enjoyment and knowledge.
Web Site Address: http://www.internet-tips.net
Weekly newsletter: http://www.internet-tips.net/joinlist.htm
Daily Tips: mailto:internet-tips@GetResponse.com
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Google Now Searches JavaScriptiProgrammerA big problem is how search bots deal with dynamic content - and JavaScript/Ajax is a tough one to solve. For example, you could have a page that never used a URL to move to another page but simply refreshed its contents either every so often or when ... |
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