"Judge of your natural character by what you do in your dreams."Ralph Waldo Emerson
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A Beginner's Checklist to Promoting an Online Business (Part 2)
This week we continue with Part 2 of our 3-part series on how to market your online business. Part 1 is available at http://onlinebusinessbasics.com/articles/checklist1.html . As much as we all love free stuff, an Internet business is still a business ...
Free classifieds - Using them to promote your stuff online
Classified advertising is a form of advertising that is particularly common in newspapers and other periodicals. A classified is usually textually based and can consist of as little as the type of item being sold, and a contact number to call for more ...
Is Free Becoming A Thing Of The Past?
There's something about the word "free". I mean, it's very attractive and for some reason many of us think that "free" also means "quality" and "desirable" and, of course, "get it now". That's one reason why you see free stuff all over the web.Of course, ...
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Far too often we see small businesses rush into doing things without planning and preparing. Unfortunately, marketing is a great case in point. Many small businesses set up shop and then hurry to get a brochure made up, develop a web site, and get out and start networking without much planning or preparation. And then they wonder why their results are so poor.
Maybe it's for lack of knowing where to start. I'm not sure. But, if you do nothing else from a preparation standpoint for your marketing, I suggest you spend some time thinking about your best clients. Your best clients aren't simply the ones who pay the most money, but also the ones you enjoy working with the most. Spend some time to create a profile.
1. Define Your Target. How do you describe your target market in terms of demographics and psychographics? Demographics are the basic facts like the kind of industry they're in, size of company, revenues, geographic location, etc. If your target is individuals, then it means income levels, age, gender, education, etc. Psychographics deal more with things like the style, philosophy, and characteristics of your targets.
2. What's The Problem? What are the problems, issues, challenges, or predicaments you're trying to help your target customers and prospects with? Every product or service is designed to address some sort of issue or challenge for your client. What is your target market dealing with and what's the potential impact of not being able to address those problems?
3. What Do They Get From Working With You? What are the solutions you provide? What benefits do you offer? What results do you produce? Note that this isn't “what you do” or a list of services you provide, but what your clients actually get from you.
4. What's It Like Working With Them? What is it about working with your best clients that makes them your best clients? What is the relationship like? How do things work? What is it that you're able to uniquely do for them that makes it a great working relationship?
You'll be amazed at what it can mean for your business when you spend some time preparing a profile of who your best clients (and potential clients) are. If you know exactly who your potential clients are, then you can more effectively focus on them in your marketing efforts. But just as importantly, by clearly identifying who you work with, your potential clients will be able to identify themselves (and reveal themselves to you).
Now that you've defined your best clients, do your current marketing efforts really reach these folks and others like them?
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TRAVEL: Houston: 5 free thingsSan Angelo Standard TimesHOUSTON —Summer is nearly year-round in Southeast Texas, so it should be no surprise that the free stuff to see and do in the sprawling metropolitan area of the nation's fourth-biggest city focuses on the outdoors. But that doesn't mean you have to ... |
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Contests & Free StuffWashington City Paper (blog)Go-Go, Square One Chuck Brown's gift to DC was go-go. His gift to go-go was nurturing it. By Andrew Noz • May 25, 2012 I was 2800 miles away from home when I heard Chuck Brown had died. And quickly—after failing to relay the moment's significance to ...and more » |
Jaunted |
Free Stuff Alert.JauntedPacking up to head out for Memorial Day weekend? If yes, don't forget to enter our two contests! If no, good—extra time to focus on entering our two contests! This is very simple. We have a ticket to give away in Cathay's super new Premium Economy for ... |
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Five free things for visitors to do in HoustonVictorville Daily PressAP HOUSTON • Summer is nearly year-round in Southeast Texas so it should be no surprise that the free stuff to see and do in the sprawling metropolitan area of the nation's fourth-biggest city focuses on the outdoors. But that doesn't mean you have to ... |
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