"I always voted at my party's call, and I never thought of thinking for myself at all."William Gilbert
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10 Ways To Maintain Profits In A Slow Economy!
1. Sell more back end products to your existingcustomer base. You already created rapport, trustand proved your credibility to them.2. Make it a practice to up sell to new and existingcustomers. After they decide to buy one product,offer them another ...
Target Marketing: Define Your Absolute Best Clients
Far too often we see small businesses rush into doing things without planning and preparing. Unfortunately, marketing is a great case in point. Many small businesses set up shop and then hurry to get a brochure made up, develop a web site, and get out and ...
The Most Important Marketing Tool
As an online marketer, there are many tools available to help you succeed.Some are free , while some will cost you money.Essential tools include a computer , an internet connection and the various softwares.Everywhere you turn nowadays, 'gurus' will tell ...
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1. You don't make people feel safe when they order.
Remind people that they are ordering through a secure
server. Tell them you won't sell their e-mail address
and all their information will be kept confidential.
2. You don't make your ad copy attractive. Your ad
lists features instead of benefits. The headline does
not attract at your target audience. You don't list any
testimonials or guarantees included in your ad.
3. You don't remind people to come back and visit.
People usually don't purchase the first time they visit.
The more times they visit your site, the greater the
chance they will buy. The most effective way is to give
them a free subscription to your e-zine.
4. You don't let people know anything about your
business. They will feel more comfortable if they know
who they are buying from. Publish a section called
"About Us" on your web site. Include your business
history, profile of employees, contact information etc.
5. You don't give people as many ordering options as
possible. Accept credit cards, checks, money orders,
and other forms of electronic payments. Take orders
by phone, e-mail, web site, fax, mail, etc.
6. You don't make your web site look professional.
You want to have your own domain name. Your web
site should be easy to navigate through. The graphics
should be related to the theme of your web site.
7. You don't let people read your ad before they get
your freebie. When you use free stuff to lure people
to your web site include it below your ad copy or on
another web page. If you list the freebie above your
ad they may never look to see what you're selling.
8. You don't attract the target audience that would
buy your product or service. A simple way to do
this is to survey your existing customers to see what
attracted them to buy. This information will help
you improve your target marketing and advertising.
9. You don't test and improve your ad copy. There
are many people who write an ad copy and never
change it. You have to continually test and improve
your ad copy to get the highest possible response
rate.
10. You don't give people any urgency to buy now.
Many people are interested in your product but they
put off buying it till later and eventually forget about
it. Entice them to buy now with a freebie or discount
and include a deadline date when the offer ends.
About the Author
Steve Li is the webmaster of http://pushbuttonincomes.com
You can read more articles like this by subscribing to his
twice-weekly Newsletter. Send a blank email to:
mailto:pushbutton@pushbuttonincomes.com?subject=subscribe
get a free course "Online Advertising for the Completely Clueless!"
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The Constitutional Right to Free StuffPower Line (blog)But that was a digression: the point here is that Griswold held that people have a right to buy contraceptives, not have the state provide them for free, or force someone else to provide them for free. (Only, of course, under the administration's plan ... |
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Free stuffCharlotte ObserverKids are invited to bounce, slide, play games and have a snack, all for free. There will even be a special guest - a monkey named Ryland. View art and watch artist demonstrations in galleries, and then at 9 pm head to Davis Theatre, 65 Union St., ... |
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Simple Ways To Get Free StuffWPXI PittsburghIf you don't mind getting small sizes, a lot of manufacturers will send you free samples. Their goal, of course, is to get you to buy the new products, but you're under no obligation. Another way to get things for free is by being a loyal customer. |
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