"The construction of Europe is an art. It is the art of the possible."Jacques Chirac
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A Beginner's Checklist to Promoting an Online Business (Part 2)
This week we continue with Part 2 of our 3-part series on how to market your online business. Part 1 is available at http://onlinebusinessbasics.com/articles/checklist1.html . As much as we all love free stuff, an Internet business is still a business ...
How To Avoid Getting Spyware On Your Computer
The Cold War is Over, but Spyware Remains One thing we love is Free Stuff, whether it is free music, coupons, software, videos etc. Although the actual content that we download is usually good quality, a lot of times we don't realize that we are ...
How To Keep Your Visitors 10 Times Longer On Your Web Site
Everyone knows this: the longer your visitors stay on your web site, the more likely they are to buy something. The longer they stay, the more trust they develop in your business, the more comfortable they will become ordering from you. So, how can you ...
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Most people approach the web passively. They put up a web site, They wait. Nothing happens. They complain. Or even, ridiculously, pull off the web, like it's the web's fault that 60 million people didn't drop by before breakfast.
If you want traffic, you've got to work for traffic. That means developing the Traffic Attitude.
This attitude consists of the following parts: recognition that the web doesn't promote itself and the determination to master web promotion. Make a decision to find every conceivable means of building your traffic, and use them all -- every single day!
1. Take Advantage of Free Classifieds
Did you list today? Yesterday? The day before? If not, there's a problem right there. Why? Because you can get a steady stream of prospects. By working with these prospects properly you get a steady stream of qualified prospects and, ultimately, sales.
The key? Developing titles that contain client-centered benefits. Also, make sure that your description further develops your title, while providing all the means necessary for your prospects to connect with you NOW.
2. Take Advantage of FFA Links
Submitting your site to Free-For-All Link pages has become an even better way to advertise than in the recent past with the invent of the Free Link Finder.
This little program spiders the net based on search criteria you feed it .You simply give it a set of search criteria and set it loose. It aggressively seeks out places on the net that meet your criteria and adds your link!
You can even download a FREE demo of the Free Link Finder to see how this program works.
3. Take Advantage of Paid Links
Everybody likes the free stuff, but there's something you should know. Advertising on the Internet is about placement - more precisely, where your ad is physically on the page, when a potential client visits the website.
That's why you should also use paid links.
If you can afford it, go for the premium or "TOP ADS". These are usually the ads people see first. They pull 5 to 10 times as much traffic as free or "average ads".
4. Take Advantage of Per Inquiry Advertising
Even though paid advertising pulls more than Free advertising, traffic or responses are NOT guaranteed.
As you may know, in traditional forms of paid advertising you are paying for space, circulation and the number/length of times your ad runs. Whether you get enough (or any) responses is of NO concern to the publishing media you're working with.
Per Inquiry simply means that the cost for advertising is directly proportional to responses received. In other words, X amount of responses for X amount of dollars.
If you are really serious about promoting your offer and want guaranteed results, you should use Per Inquiry Advertising.
5. Add your URL & Chief Benefits To All Marketing Materials
It staggers me how many opportunities for promotion pass every single day without being utilized. Look at your business cards, card deck cards, space ads, yellow pages ads, brochures, flyers, the envelopes you mail in, etc.
Is this information included on them... or are you literally throwing away promotional opportunities every time you think you're "marketing"?
If you want traffic, make sure everything you use promotes your URL and the reason for visiting it.
6. Develop A Response Template
Are you annoyed by unsolicited e-mail? I was, too, until I got smart about it. I figured these people were just a new kind of prospect. Thus, I developed a series of response templates in which I described my offer.
Send a Response Template To Every Unsolicited E-Mail You Receive. Just by clicking a button you'll be getting YOUR information into the hands of new prospects.
This method is more socially responsible than sending the kind of response hate mail that so many people unaccountably find acceptable.
7. Don't Slack Off
It's easy to be lazy. Sloth is seductive. But when you stop building traffic, you start cutting the value of your Web site. That's not my way... and it shouldn't be yours. Building traffic on the Internet is an exciting, high energy game. With very valuable pay-offs. Which get bigger every day.
Tim Urban is the CEO of NuWave Industries, an advertising firm that specializes in on-line & off-line Per Inquiry advertising. They also provide many tools for automating your online promotions. NuWave Industries can be reached at this address http://www.NuWaveInd.com or by email at Tim@NuWaveInd.com.
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TRAVEL: Houston: 5 free thingsSan Angelo Standard TimesHOUSTON —Summer is nearly year-round in Southeast Texas, so it should be no surprise that the free stuff to see and do in the sprawling metropolitan area of the nation's fourth-biggest city focuses on the outdoors. But that doesn't mean you have to ... |
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Contests & Free StuffWashington City Paper (blog)Go-Go, Square One Chuck Brown's gift to DC was go-go. His gift to go-go was nurturing it. By Andrew Noz • May 25, 2012 I was 2800 miles away from home when I heard Chuck Brown had died. And quickly—after failing to relay the moment's significance to ...and more » |
Jaunted |
Free Stuff Alert.JauntedPacking up to head out for Memorial Day weekend? If yes, don't forget to enter our two contests! If no, good—extra time to focus on entering our two contests! This is very simple. We have a ticket to give away in Cathay's super new Premium Economy for ... |
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Five free things for visitors to do in HoustonVictorville Daily PressAP HOUSTON • Summer is nearly year-round in Southeast Texas so it should be no surprise that the free stuff to see and do in the sprawling metropolitan area of the nation's fourth-biggest city focuses on the outdoors. But that doesn't mean you have to ... |
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