"Without art, the crudeness of reality would make the world unbearable."George Bernard Shaw
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This article will look at Email Marketing from an entirely different approach than you may have ever looked at it before. I'll be explaining how using Email Marketing for your Personal Mission is an incredible strategy for improving your business.
This article will look at Email Marketing from an entirely different approach than you may have ever looked at it before. I'll be explaining how using Email Marketing for your Personal Mission is an incredible strategy for improving your business.
First, let me give you some background. I'm Chief Futurist for our company Third Millennium Group. Therefore I'm always looking for articles and books that discuss the future especially as related to business and social issues.
The other day I spotted The Tenth Insight by James Redfield. Redfield is the NY Times best-selling author of The Celestine Prophecy. It discusses developing our lives from a spiritual point of view using techniques like visualization, tithing, intuition, etc.
The book The Tenth Insight, I discovered focuses on finding your Personal Mission. It is Redfield's theory that we all have a Personal Mission to fulfill.
Okay, so how does your Personal Mission relate to Email Marketing?
Well, have you ever considered developing an email campaign for a Personal Mission? Email is a perfect medium for collaboration and getting people involved in a cause.
What if we began to devote some of our efforts in Email Marketing for our Personal Mission in addition to our business applications?
Personally, you would most likely experience great joy, as you work to make the world a better place. In the business realm, you would generate good publicity. You would establish yourself positively in your local community. And you would have the ability to partner with larger corporations who are looking to sponsor your cause. All of these are benefits that would gain exposure for your business!
How would this work?
Here's a personal example. Recently, I became involved with a project that I have a great deal of passion for - Camp Comfort Zone. To learn more, visit http://www.campcomfortzone.org
In summary, it is a bereavement camp for kids that have lost one or both parents to death. Kelly and Lynn Hughes, the founders, have done a great deal of work with the kids that lost parents on September 11th.
To raise funds and awareness for this worthy cause, my partner Matt and I have created a fun-filled event called SpyFest 2003 that will be a spy related fan convention on the Queen Mary August 9-10, 2003. We are using our 50,000 plus subscribers to Matt's newsletter that people can sign up for when visiting http://www.spyfest.org
Email marketing will be keeping our costs down while still helping us generate the exposure we need.
How do you put a Personal Mission to work for you?
What are some other areas you could explore? You may want to end local pollution problems in your community. Or save your local wetlands from developers. Or maybe teenage pregnancy is your hot button. There are thousands of causes that you could become involved in locally. Who knows, your cause might become a national one like Mothers Against Drunk Driving, which originated on a local basis.
As you can see developing and marketing your Personal Mission is a tremendous strategy for improving your life, the lives of others as well as expanding the exposure and reach of your business.
Copyrighted 2003 by Cort McCadden
Cort is a former investigative reporter for Post Newsweek TV and has owned a public relations consulting business for the past 30 years. For fun he recently started SpyFest 2003 (http://www.spyfest.org). If you would like to be a beta-tester for his new Ebook How To Have The Car, Office & Home of Your Dreams Without Paying One Penny then write him at cort009@boxfrog.com and he will send it to you.
About the Author
Cort McCadden is a former consumer investigative reporter for Post Newsweek TV. He has written for DEMC Ezine, Money Makers Monthly and Direct Sales. For fun and to fulfill his James Bond life he has created SpyFest 2003 (http://www.spyfest.org). If you would like to be a beta-tester for Cort's new Ebooks contact him.
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Entice customers using four valuable email tacticsBtoB MagazineEmail marketing is an important part of Goldring's overall marketing strategy. Over the three years the company has had its email program in place, Eric Goldring, the Colts Neck, NJ-based company's CEO, has learned a lot about what gets people to open ... |
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