"Wit is the lowest form of humor."Alexander Pope
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Crm -- Turning Customers Into Clients
Estimates that 20 percent of customers account for 80 percent of total revenues in some businesses is a wake-up call! Finding new business a climate like that is expensive, and often unrewarding. As Barry Stamos points out in "'Best' Customers: More ...
How to Create and Market Your E-mail Signature
One of the most effective ways to passively promote your business is to create an email signature file. People don't often put much thought into this powerful passive marketing tool and therefore lose out on an opportunity to gain new customers. What is ...
Internet Marketing for Local Small Businesses
~~ INTERNET MARKETING FOR LOCAL SMALL BUSINESSES ~~ Not long ago I was speaking to a C.P.A. friend of mine who had invested a significant amount of his marketing budget to build an online presence. He spent a lot of time carefully designing the site and ...
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We all know that direct mail, magazine ads and online marketing are great ways to increase revenue and create awareness, but one form of advertising is often neglected and can be a secret sales boosting weapon for any small business. Promotional products are a great way to get your brand in front of prospective clients and keep them thinking of you frequently. Here are some reasons to use promotional items in your advertising arsenal.
Get People To Your Website - Promotional Items with your logo imprinted on them are great, but a promotional item with your company website on it is even better. Promotional pens, t-shirts, mints and calendars are items that have long time visibility and are perfect to help drive traffic your site.
Get Existing Customers to Buy From You More Often - Every time a customer buys from you, you should send them some promotional products as a follow-up. Having a promotional item of yours around will remind them to purchase from you more frequently.
Give Your Customers A Thank You - You should always thank loyal customers. You can express gratitude to customers that repeatedly by your products, customers or customers who buy your high-ticket items. If someone is spending hundreds of dollars with you, it's no big deal to spend a few bucks on promotional items to thank them. This let's customers know that you appreciate them and build a long lasting relationship between you.
Get an Edge On Your Competition - Chances are, your competition is not taking the extra time to show customers appreciation. This is where you step in and show that you are heads above them. Also, when someone receives a promotional item from you they are more likely to remember you over your competition.
About the author:
Spencer Steele is the owner of Bsleek.com (http://www.bsleek.com) - a site that specializes in quality promotional products at low prices. Bsleek also offers web hosting, website design, printing, email marketing solutions, CD Presentations and more. Some of Spencer's Favorite Sites: http://www.wittyshirts.com and http://www.daterade.com).
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Entice customers using four valuable email tacticsBtoB MagazineEmail marketing is an important part of Goldring's overall marketing strategy. Over the three years the company has had its email program in place, Eric Goldring, the Colts Neck, NJ-based company's CEO, has learned a lot about what gets people to open ... |
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