"My dad has always taught me these words: care and share. That's why we put on clinics. The only thing I can do is try to give back. If it works, it works."Tiger Woods
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Affordable Email Marketing Made Easy
If your business is on-line, you've probably done some e-mail marketing, be it a newsletter or e-mail blasts letting prospects or customers know about a new product, service or event. But e-mail marketing can be expensive and time consuming, and most ...
Four Steps to a Successful Integrated Marketing Campaign
Four key steps to a successful integrated marketing campaign. This articles tell you how to get a positive ROI on your marketing investment. The key factor to a success marketing campaign today is integration. Integration of traditional and online ...
Will The Real Spammer Please Stand Up!
If you have been using opt-in email marketing for sometime, I'msure you might have got accused of spam at some point, evenafter doing everything right. Yes, I'm talking about people who actually agreed to receiveyour email, blaming you for sending ...
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© Copyright 2005 by Keir Smith
Is your email campaign really bringing in the results that it should be?
If not, then it could be that your headlines are killing any and all chances that you may have for getting your customers to place their orders with you instead of your competitors.
But today we're going talk about a couple of tips for making sure that your customers start placing orders with you on a month to month basis and not your competition.
A good place to start will obviously be with your headline.
Without a doubt, this is one of the most important decisions you will make in regards to your product. If you get this part right, then your customers will click on your ad and go deeper into your offer, get it wrong, and they'll just click away to your competition. No exactly what you were looking for now was it?
Do you know how frustrating it is to go through all the steps of creating an email campaign, only to have it shot down because you didn't spend enough time on your headline. Believe me, you will want to put at least 80% of your time on this one area alone.
So here's how you can guarantee that your headlines will see a higher click through rate.
Basically you have to answer one question that your customers want to have desperately answered...and that is what kind of results can they expect to see from using your product or service.
That's it.
Your headline's should speak of results.
For example, will your product increase their profits by as much as 50%?
If so then how long will it take?
What's that you say, you say that you can see these kind of results in less than 30 day's?
Fantastic!
Now throw that into your headlines.
"with only one small 3 minute tweak to your business, you can increase your online profits by at least 50% or more in less than 30 days, click here for all the details.
See you want to hint at possible results that your market can achieve when they use your product or service.
And for my next tip, I'll share with you what I think is the most important part of making your online ventures a shining success.
What is it exactly that will determine whether or not your online business stands on a strong foundation, or simply flops over at the first sign of trouble.
Drum roll please....
The answer is you strategy.
Without a solid strategy in place to support your business than even the best headlines will fall flat on their faces.
When I say strategy, I'm not talking about going way overboard here with needless details. What I mean is that you'll want to go through all the steps of a email marketing campaign.
Like headlines, offers, guarantee's, copy, target markets, etc.
So that only leaves one other question...
Are you ready for online marketing success?
If you've read any of my other articles then you should definitely have the tools for creating a tidal wave of success.
About the author:
Keir Smith is the creator of "Email Strategies Explained", where you'll find 4 tools for creating a successful MARKETING STRATEGY. For a limited time you can grab your free course by clicking here
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Entice customers using four valuable email tacticsBtoB MagazineEmail marketing is an important part of Goldring's overall marketing strategy. Over the three years the company has had its email program in place, Eric Goldring, the Colts Neck, NJ-based company's CEO, has learned a lot about what gets people to open ... |
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