"We perceive when love begins and when it declines by our embarrassment when alone together."Jean de la Bruyere
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Building successful E-commerce
If you're new to E-commerce, you might find our "7 tips for a successful e-commerce business" useful: 1) Provide the same high level of service as you would in a high-street shop. Just because you are online, people still expect prompt contact and ...
Email Marketing Secret: What Would Jesus Email?
I was reading a management development article the other day and learned that if I wanted to succeed, I should look to persons who have succeeded before me, and do what they did. Seemed easy enough. I just needed to identify some marketing geniuses and I ...
Using An Ad tracker Is Key To The Affiliate Marketer
There's a lot of money in affiliate marketing. This is true, however, only to those are seriously and zealously working on his affiliate program. Success in affiliate marketing varies in every individual affiliate and for the most part, it depends on his ...
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Things are rough today for online businesses. The economy is struggling to get back on track. Spam is clogging up the inboxes of everyone, making email marketing less effective. And anti-spam software seems delighted to target legitimate email as junk.
Today, you must step up your tactics to keep your customers buying and away from the competition next door on the cyberspace highway.
Study your competitor's marketing and advertising. Sign up to their email list. Can you offer more than they can? Does your competitor have a weakness that you can exploit? Use it as your main selling point.
Previous customers are 5 to 10 times more responsive to your marketing than people who have never done business with you. It's definitely worthwhile to put in some extra time to keep customers happy.
Here's a few ideas that can help.
- Become a "solution-provider" instead of a merchant. Send out a short, personalized email to customers who haven't bought anything for awhile and ask how they're enjoying the last product they bought. Offer to answer any questions or help out if they're having a problem. The more you become a friend rather than just another business, the more likely they'll buy from you again.
- Cross-sell. Make sure customers know about your other products. Give a discount for your best customers to purchase your other items.
- Send an email to customers only and tell them about your "Customer Appreciation Sale." Create a coupon or special order code that gives a product discount, gift or rebate.
- Use offline marketing methods to supplement your online sales tactics. Create simple postcards on your computer. Postcards are cheaper to mail than first class letters. (For more info on how to use postcards for marketing, get my article on the subject. Send a blank email to offline_postcards@sendfree.com)
- Include a product list flyer when you mail any products to customers.
- Occasionally send out a short, non-sales email. Maybe you came across an excellent website, free resource or tool that you wanted them to know about.
- Offer an course by email and subtly highlight some of your products as solutions to your customers' problems.
- Create a customer only membership site or bulletin board to post questions and answers.
- Send a follow up message after a purchase to reassure your customer they've made the right decision and to overcome any "buyers remorse."
- Create an affiliate program. Offer customers a higher percentage of the profits than non-customers who sign up. (For more info on starting an affiliate program, visit ttp://www.affiliateshop.com.)
- Ask one of your customers for a product testimonial and send it to customers who haven't bought that particular product.
- Create a special report or e-book available for free but only to customers.
- Develop a customer survey and offer a prize or discount to those who complete it.
- Offer reprint rights to a product you sell, perhaps an e-book or special report. ( For info on reprint rights, visit http://shrinkmylink.com/hdj)
David Coyne is president of DC Infobiz, an information publishing company. Get FREE e-books you can sell to customers. Visit his website at http://www.dc-infobiz.com or send a blank email to dcinfobiz@getresponse.com
info@dc-infobiz.com
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Entice customers using four valuable email tacticsBtoB MagazineEmail marketing is an important part of Goldring's overall marketing strategy. Over the three years the company has had its email program in place, Eric Goldring, the Colts Neck, NJ-based company's CEO, has learned a lot about what gets people to open ... |
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