"There is one thing even more vital to science than intelligent methods; and that is, the sincere desire to find out the truth, whatever it may be."Charles Pierce
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Attracting traffic with banner ads
Internet is an ever evolving business platform. Doing business on the Internet differs in a number of ways from every day brick and mortar business. Change here is more frequent, more dramatic and may have greater impact than in a conventional business. ...
Belong To The Exchange Club - For Website Links, That Is
When used sensibly, website link exchanges can draw an exceptional amount of website traffic and greatly increase your search engine outcome. Nevertheless, remember that too many link exchanges can be harmful. You do not want your website clogged with ...
The Single Most Important Aspect Of Internet Marketing You Must Implement To Succeed Online
Hi there, It is still scary to see how many internet marketers overlook email marketing. Every good marketer should knows that the "wealth is in the list" & if you are not collecting the email address's of visitors to your website you are losing money. ...
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Copyright 2005 Keith Gloster
Could you sell your products or services without using graphics in your ad copy?
Chances are that you could. But because the internet is a visual medium by which information is transmitted and we live in a society where "seeing is believing", I doubt that you'd generate very many sales without graphics.
So how can you write ad copy that sells your products and services even when you don't have graphics? Here are 10 sizzling tips to help you improve your odds:
1. You could decrease or increase the length of your ad copy. There is no rule on how long your ad copy should be unless space is a consideration. The ad should be long enough to sell your product.
2. You could add some sub headlines on your ad copy. Sub headlines act just like headlines; they grab the readers attention. They'll keep the readers interested as they continue to read your ad.
3. You could ask your reader questions through out the ad copy. They will answer the questions in their own head as they read your ad copy. The questions you ask should persuade the reader into buying.
4. You could highlight keywords through out your ad copy. The keywords should be attractive to your target audience. You could highlight them with color, underlines, italics,
etc.
5. You could bullet or indent your benefits on your ad copy. Most people won't read a whole ad copy, so make your products benefits standout and you won't lose the sales from all the skimmers..
6. You could change the size of your text on your ad copy. You want to make your text large enough so it's not hard to read. You also want your headline and major points to be larger so they will standout.
7. You could raise or lower the price on your ad copy. A higher price could increase the perceived value of your product and a lower price could lesson your product's value.
8. You could add proof of results on your ad copy. You should include testimonials, endorsements, and factual statistics to prove your product's claims.
9. You could add special offers on your ad copy. It's usually easier to sell the offer than the product. You could use discounts, free bonuses, volume sales, etc.
10. You could eliminate the hard-to-understand jargon on your ad copy. Unless your product calls for technical words, you want your ad to be read without people pulling out a dictionary.
About the author:
Keith Gloster provides advice on effective traffic and lead generation tools and techniques. For the creative edge on permission email marketing, traffic and lead generation, and to claim some valuable bonuses, you can subscribe to his popular newsletter at: http://www.free-mlm-leads-generator.com
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Attention Marketers: Is Direct Mail Dead?San Francisco Chronicle (press release)As more businesses turn to e-mail, marketing expert, Charles Gaudet, says the opportunity for direct mail is growing. Entrepreneurs and small business owners are taking advantage of the speed of online communication using email and social media.and more » |
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Transaction Emails as Marketing Channel? Yes, But Tread CarefullyMarketing Vox NewsTransaction emails—that is, those emails that confirm orders or that a product has shipped, for example—can be an additional layer to a company's email strategy. Just tread carefully to make sure you don't cross the line into outright marketing. |
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