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Featured Email Marketing Articles

How to Get Creative Newsletter Design Ideas
If you want to have a successful newsletter, you need to have a professional newsletter layout. The more newsletter layout ideas you get, the better layout you can design. Here are some tips on how to find great newsletter design ideas...#1. Free ...

My Top 12 Web Site Marketing Strategies
Please feel free to publish this article in your Newsletter oron your Website with the Resource Box included. Word Count: 800Wrap: 65 characters/line It can also be viewed by sending a blank email to: websitemarketingstrategies@ihost-websites.com or ...

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10 Innovative Ways To Use Your Auto responder
 
Copyright 2005 Keith Gloster

Sequential auto-responders have long been the tool of choice for capturing and managing email lists of subscribers or customers.

And while this is indeed its intended purpose, most inexperienced marketers fail to realize that a sequential auto-responder can be used for far more than just gathering leads.

Below are 10 effective ways to begin using your auto-responder to increase traffic, leads, visitor feedback and sales:


1. Collect leads with your auto responder. You will get an e-mail digest of everyone's e-mail addresses who requests information from your auto responder.


2. Publish a price list of all the products and services that you offer. You could also include order forms, product descriptions, and other sales material.


3. Publish free reports in auto responder format. The reports should be related to your business or web site. Giving away free stuff will quickly increase your traffic.


4. Collect vital customer satisfaction information by publishing a survey in auto responder format. This type of information will help you serve them better.


5. Instead of answering every customer question that's e-mailed to you, publish "Frequently Ask Questions" in auto responder format. This will save time and money.


6. You could publish your testimonials or endorsements in auto responder format if you don't have the room in your ad copy. It's more effective to include all of them.


7. Provide back issues of your e-zine archives in auto-responder format. This will give your subscribers and web site visitors easy access to them.


8. Publish your entire web site in auto responder format. Sometimes visitors don't have enough time to read your entire site. They could print it out and read it offline.


9. You could offer your ebook in auto responder format. Your visitors won't have to download it or have the software to read it right away.


10. You could publish the terms and conditions to any Business transactions in auto responder format. This could include return policies, purchases, refunds etc.

About the author:

Keith Gloster provides advice on effective traffic and lead generation tools and techniques. For the creative edge on permission email marketing, traffic and lead generation, and to claim some valuable bonuses, you can subscribe to his popular newsletter at: http://www.free-mlm-leads-generator.com




Email Marketing News



QR Code Press

Constant Contact takes on mobile marketing to an entirely new degree
QR Code Press
Though it wasn't too long ago that the primary focus of the teams at Constant Contact was on services that provide email marketing, the company has now widened its potential and its offerings so that it will have the opportunity to achieve much more ...
Constant Contact Poll Finds Franchisors and Franchisees Expect Positive ...EON: Enhanced Online News (press release)

all 2 news articles »

Attention Marketers: Is Direct Mail Dead?
San Francisco Chronicle (press release)
As more businesses turn to e-mail, marketing expert, Charles Gaudet, says the opportunity for direct mail is growing. Entrepreneurs and small business owners are taking advantage of the speed of online communication using email and social media.

and more »

International Business Times

Top Email Marketing Firms 2012
International Business Times
By Surojit Chatterjee: Subscribe to Surojit Chatterjee's RSS feed Email marketing is one of the oldest tools of Internet marketing and one of the most economically viable methods of increasing sales conversion. However, over the years, ...

and more »

StrongMail to Present Email Marketing Strategies at 2012 Email Evolution ...
MarketWatch (press release)
REDWOOD CITY, Calif., Feb 09, 2012 (BUSINESS WIRE) -- StrongMail, a leading provider of interactive marketing solutions for email and social media, today announced that it is co-leading two workshops and presenting two sessions at the DMA's 2012 Email ...

and more »

Transaction Emails as Marketing Channel? Yes, But Tread Carefully
Marketing Vox News
Transaction emails—that is, those emails that confirm orders or that a product has shipped, for example—can be an additional layer to a company's email strategy. Just tread carefully to make sure you don't cross the line into outright marketing.