"Like Olympic medals and tennis trophies, all they signified was that the owner had done something of no benefit to anyone more capably than everyone else."Robert Graves
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Canada's eCommerce Opportunity
This brief takes an updated view of the Canadian e-commerce landscape and provides insight for online retailers to help craft future Canadian customer strategies. Canadian eCommerce growth was recently flat but still has an attractive ...
The Seven Pillars of eCommerce Defined
A study released by research firm "Gartner Group" predicts 75% of alle-business projects will fail due to poor planning and unrealisticexpectations of technology. In order for any company to conduct successfulbusiness on the Internet, a process of ...
Why You Should Use Turnkey Websites To Jumpstart Your Ecommerce Activity
Most people looking to do business online have heard of turnkey websites. They seem to be a one stop solution to getting an online business going without all the usual hassles associated with an online startup. Take a look thought the business & industry ...
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If you build it they will come" is one of the memorable lines from the movie "Field of Dreams", one of my favorite movies, by-the-way. An ordinary guy had a dream about building a baseball field in the middle of a cornfield. He carried through with his dream, and the players came, and the fans followed.
Many people today have the dream of building their own ecommerce internet business, their own "Cyberspace Field of Dreams." The problem is, in most cases, there is nothing to distinguish their web site from the thousands of other ecommerce web sites on the internet. They built it, but "no one is coming."
The guy in the movie built something truly unique, something that really stood out. What could stand out more than a baseball field in the midst of a cornfield? If you want people to come to your "field of dreams", you must make it truly unique just as the guy in the movie did.
The guy in the movie worked hard building a baseball field that he, the players, and especially the fans, could all be proud of. That's what you must do with your web site! Hard work paid off for him, and it will pay off for you as well. Bear in mind too that the work doesn't end the minute the field is finished. The next phase starts as we work to let people know about our "field", and why they should visit, participate, and buy.
It pays to do it right. Don't make the mistake of doing it halfway. Don't just build an "infield", build the whole ballpark, and make it a fun and interesting place for the "fans" to visit.
Make your dream stand out from the crowd! Your dream is yours, it's unique! Put your personal stamp, your own "personal touch", on it. After it's built, keep it "mowed and watered" and make it a place that people will want to come back to time-after-time.
So go, create your own "field of dreams" online, but know that when it's built, you need to nourish and maintain it, and the rewards will follow.
About the Author
Lewis Poteet is a web designer/eCommerce business owner.
Web Hosting, Merchant Accounts, eCommerce Solutions at http://www.eComAndMore.com.
My eCommerce blog is at http://www.eComAndMore.com/blog.
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MyBinding.com Joins The Ecommerce MafiaMarketWatch (press release)Even the most experienced and seasoned ecommerce operators are facing a rapidly evolving and changing environment. Our goal is to create a climate where senior executives can communicate with each other efficiently and candidly.and more » |
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Ecommerce: 5 Things You Need To KnowHuffington PostThe ecommerce barrier to entry continues to get lower as more tools pop up to help even the most tech-aversive entrepreneurs go digital. "Almost anybody can set up an online store," says Mark Hayes, head of marketing and public relations at Shopify, ... |
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