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Featured Ebooks Articles

Ebooks - How To Bring Them Into The Market
So, you have decided to start an ebook business. The question: what kind of ebook are you going to sell and how to bring it into the market? The first thing you should know before bringing a product into the market is: SUPPLY + NO DEMAND = NO SALES. That ...

One Ebook Equals 400 links
Give or take another hundred, that is. I have to admit, I love PDF ebooks. They look great, you can print them from your computer, and you can read them on any operating system. But there is also an advantage to .exe ebooks that only a few people seem to ...

Self-Publish Your Ebooks Through ClickBank
There was a time when ebook publishing was seen as a reluctant half-measure for authors who had failed to impress the mainstream press. But as on-screen reading technology improves and the buying public becomes aware of the instant gratification and easy ...





You Do Judge a Book or Ebook by Its Cover
 
Do you buy ugly books? Probably not. Book covers sell books. Ask any bookstore manager. Ask any successful Web site that sells books.

"Don't judge a book by its cover." We've all heard this saying before but the truth is, we all do it anyway.

First impressions greatly influence how we judge people. Impressions are no less important when it comes to the items we buy. For example, imagine that you are looking through a magazine. You come to a page that has two nearly identical ads side by side. Both ads are selling books on the same subject. However, in one ad the book is shown with a plain cover with text only and no illustrations. In the other ad, the book has a colorful, illustrated cover, along with the text. Now, which ad is likely to catch your interest?

Sure, the title and other text will go a long way to inform of the book's contents. But, unconsciously you are going to be attracted to the illustrated cover. Your impression will be that this book has greater value. Simply put, you decide that "what you see is what you get" and that is usually enough to sway you to buy that particular book.

Let's say you visit two different Web sites, both selling an ebook about starting a home-based business.

On one site, the book cover is a flat rectangle representing the basic shape of the front of a book. Furthermore, while it has some color and illustrations, these images have nothing to do with the subject of the book, plus the photo is a little blurry.

The second site shows a three-dimensional ebook image. It "looks" like a real book. The picture conveys a mom working on a computer with a child on her lamp, representing a home-based computer business. Added to that, the photo and the colors on the cover image all work well together.

Now, which ebook are you likely to be drawn to? Which one gives you a sense that it has greater value? Clearly, the one represented by the well-designed, 3D cover with a relevant image will influence you in a more positive way, and will more likely induce you to purchase that book.

Every successful marketer learned back in Marketing 101 that the packaging will most often determine how well an item will sell. Successful Internet marketers of ebooks and software already know this. These ebook and software sellers understand the importance of the cover design (book or box). They use quality 3D images to represent their products and increase their perceived value.

Let's put it this way: You may have produced the world's most important book on your subject, but who is going to know if nobody reads it?

A quality ebook image is vital to your ebook sales! If you are selling a book on the Internet (heck, even if you are giving it away), your marketing success is going to depend on how potential buyers perceive its value.

Put a little more crudely, dress your ebook in rags, showing a flat cover with no illustrations or inappropriate images, and no one will want it. Display your ebook in the equivalent of a tuxedo, a 3D cover with well-thought-out images, colors and title text, and you will instantly boost your ebook sales!

About the author:

Boost your ebook sales with quality 3D ebook covers! FREE 34+ clipart and photo resources. Quality custom design of Web graphics http://www.QualityEbookC overs.com.

Ebooks News



GeekWire

Ebook Pricing War Wages On
PC Magazine
By John C. Dvorak Personally, I thought that the dispute over ebook pricing was long over. I really had no idea that Apple was still fighting accusations of antitrust violations. But, yes, Apple still is. Curiously, I think Apple's meta-arguments are ...
Apple claims US government sides with monopoly in ebook caseMacworld (blog)
DoJ's eBook Price Fixing Lawsuit Could Harm Apple's CustomersAMOG
E-books: Apple rails against DOJ and 'monopolist' AmazonGeekWire
Tom's Guide -The Mac Observer -MediaPost Communications
all 86 news articles »

Variety

Digital Working Group Pushes for Expanded Ebook Access
American Libraries
Following the 2012 ALA Midwinter Meeting in January, there were optimistic signs for future dialogue with publishers over the crucial issue of library access to ebooks, and the newly formed DCWG was ready and willing to deliver meaningful direction to ...
Hollywood snaps up hot ebook titlesVariety
Libraries debut new e-Book ServiceNews-Sun
Library's book collection just the tip of the iceberg of what's offeredMeadow Lake Progress

all 15 news articles »

Highly Anticipated Political Thriller, Hard Target, by Acclaimed National ...
San Francisco Chronicle (press release)
Special limited edition eBook of Hard Target bundled with Jacobson's new short story, Double Take, included as an added bonus for limited time only for Amazon Kindle, Barnes & Noble Nook, Apple iBooks, Kobo and Google Play Los Angeles, CA (PRWEB) May ...

and more »

Dread Central

Esquire, adding fiction ebooks, goes back to the future
Los Angeles Times
On Monday, Esquire announced that it will launch a new line of fiction ebooks with the help of e-publisher Open Road Media. The ebook series will be titled, plainly, "Fiction for Men." Editor-in-Chief David Granger tells the New York Times that men's ...
“Esquire” To Publish Men's FictionBangstyle

all 12 news articles »

Publish Green Awarded First Place in eBook Design by Midwest Book Awards
Albany Times Union
Minnesota-based eBook publisher and distributor Publish Green, a division of Hillcrest Media Group Inc., was awarded a 2011 Midwest Book Award for the exceptional eBook design and layout of The Character Triangle by Lorne Rubis.

and more »