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Featured Ebay Articles

Appraising Items to Sell on ebay
How Much Is It Worth? Estimating Your Item's Value for Sale on eBay Proper pricing of items to be listed for sale on eBay is one of the most important aspects of generating interest in one's auction listing. If the price is too high, interest will be ...

How To Profit Using Ebay's Saved Search Feature
Did you know that eBay will help you locate products you can buy cheap, then flip for a quick profit? No? Then listen up, because I am about to let you in on a little known feature of eBay that can literally stuff wads of cash in your wallet in less than ...

Spotting Fakes and Frauds on eBay
Fake items abound on eBay, and it takes much effort not to be duped by scammers who peddle these wares. There have been many painful stories relating how a seemingly legitimate item turned out to be either fake or defective. It is possible, however, to ...





How To Write eBay Auction Descriptions That Get Bids
 
The first thing you need to do is write an auction title.

This is the most important part of your auction. If your title doesn't interest anyone no-one will read your ad.

You could have written the most compelling auction description ever written. But unless anyone reads it you'll get no sales.

All professional ad writers agree that the title is 9x more important than the ad itself. Before you read a newspaper article, what's the first thing you read?

That's right. The headlines. Only when a headline interests you will you attempt to read the actual article.

The most effective way of coming up with the best title

The best way is follow the 100-1 rule. First write 100 titles then pick the best one. Why?

Professional writers do this because 100 seems to exhaust all possible titles. You'll find when you've finished that the best one jumps off the page at you.

Try it! It works. It takes time but nothing comes without effort. And the results will outweigh the work.

There is however a better way that I stumbled across. This method is used by one of the most successful writers on the web.

He simple asks a special question that just gets headlines flooding from your fingers. I must say, it works like magic. He always gets his headline in less than 5 minutes. And what's more, always gets amazing results. Everytime!

Sorry I'm not going to reveal that question here, because I've included it in my best-selling ebook about ad writing. And it would result in less sales, because that would be one of the main reasons people are buying it. Amongst others.

How to write the auction description.

Your description is the part that needs to get the person to place a bid. So you better make sure it's persuasive.

Just about everyone reads the first paragraph. If this doesn't grab em, then they'll quickly leave and look for other auctions.

The best first paragraph is always the one that grabs the imagination. When they read it they should see themselves with your item. A bit like the car salesman who gets you to sit in the vehicle.

Hopefully you've done a good job of that so now they begin reading the rest of your ad.

People want to see the benefits of owning your item. So you need to show all the benefits of having your offering.

You also need to present the benefits in a certain way. The best way I've found for presentation is shown in my book. It always gets the best response whenever I do this in my auctions.

If possible you should always use a photo. When people see what your offering they're much more happy to buy.

So to summarise...

Get the auction title right. This is the most important part by far.

Use a powerful opening paragraph.

Present all the benefits of your item.

If possible use photos.

About the author:
ABOUT THE AUTHOR: Ian Stables shows eBay sellers the best ways to get extra bids to their auctions in his ebook "The 37 Effective eBay Ad Writing Secrets. http://ebayadsecrets.tripod.com/




Ebay News



New York Daily News

Rich Pedroncelli/AP
New York Daily News
Food stamp recipients are ripping off the government for millions of dollars by illegally selling their benefit cards for cash - sometimes even in the open, on eBay or Craigslist - and then asking the government for replacement cards.
Gov't taking new steps to combat food stamp fraudThe Associated Press

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The Republic

EBay, VeriFone to Bring PayPal to Store Cash Registers
BusinessWeek
EBay Inc. (EBAY) (EBAY), owner of the PayPal online-payments business, and VeriFone have signed a licensing and marketing deal to add the payment option at US retailers, Jennifer Miles, an executive vice president at VeriFone, said in an interview.
PayPal strikes deals with 15 retailersReuters
EBAY INC : PayPal Innovates at Scale with New Retailers4-traders

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Perception, Opportunity in Volatility - Research & Analysis on eBay Inc and ...
MarketWatch (press release)
MarketFoundations.com announced new reports highlighting eBay Inc (NASDAQ:EBAY) and Morgan Stanley (NYSE:MS) . Free research downloads are available at www.MarketFoundations.com/index.php?coa=EBAY&cob=MS . Economic fundamentals leading into 2012 have ...

and more »

Globe and Mail

Silicon Valley Tech Exec Changed Bar Code Prices to Pay Less for Legos
Reuters
He'd then sell them on eBay. The Lego theft scheme was sniffed out by Target security officers, according to the Associated Press. They'd been watching him for about a month before his arrest, and called police after he made his final purchase.
Tech executive accused of making fake bar codes to buy lots of LegoLos Angeles Times
Silicon Valley exec arrested in Lego bar code schemeFox News
Lego Theft: Silicon Valley Exec Accused of Stealing $30000 Worth of ToysTIME
CollegeNews -SFBay -ABC News (blog)
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It came from eBay: GameCube development disc
VentureBeat
It came from eBay often focuses on weird and ridiculously overpriced auctions on eBay, but today's item is a little more affordable -- it's just useless. This weird game-development trinket is a GameCube NR (not retail) disc.