"When that shutter clicks, anything else that can be done afterward is not worth consideration."Edward Steichen
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Domain Name Renewal
I am sure that many of the people are not aware of the nature and the process involved in the domain name renewal. Even those who have knowledge on computers might have no knowledge about this thing. So for those who haven't heard anything about the ...
Domain Name Sales And Usage
Domain name - this is a word that seems to affect large number of people around the world. A word that becomes a mainstream name for everybody and a word that leads to the establishment of so many businesses today. Well, these are just common ...
Knowing Domain Name Registrars
Do you want to have a domain name? Or, do you wish to register for your domain name? Well, that is not too hard though. With the presence of the domain name registrars, your desire for domain names will be made possible. But what really are domain ...
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Picking a domain name should be easy, right? Why, I'll just use my business name. Not so fast, Sparky. A good bit of thought should be given to selecting a domain name.
A Cautionary Note
Picking a domain name is like getting married. You are going to have to stick with it till the bitter end. People the use your site will come to know it by the domain name. Repeat visitors will often simply type in the domain name to get to the site, better known as "type in traffic". As an example, do you search for "Amazon" when you want to buy a book or do simply type in amazon.com? If Amazon were to change its domain name to Desert, there would be a lot of confusion. The same goes with your domain. Once you pick something, stick with it.
Your Choices
Well, the obvious choice is your business name, but it may not be the best. There are four significant issues to consider.
First, is there something about your business name that makes using it as a domain an unwise choice? This situation typically arises if you have a long business name or have plural words. "Halstatt's Rip'n Marketing Campaigns, Inc." is going to be a horrible domain name. Clients are going to find it difficult to type in such a domain name.
Double letter problems are a second issue that is entirely unique to the Internet. What if Sams Salon wants to use its business name as a domain? The "s" at the end of first word and beginning of the second can cause confusion. Is the domain name Samssalon.com or Samsalon.com? Confusing your users is a bad way to run a site.
The third issue concerns the nature of your site and search engine optimization. If you are shooting for a particular keyword phrase, you may be better off using that keyword phrase in your domain name. Google, for instance, looks at the domain name when evaluating a site. If the words in your domain name are spaced with dashes, many believe it will help in the ranking process. This is why you see so many xxx-xxxx-xxx.com domain names on the net. If your business focuses on a very specific area, strong consideration should be given to using relevant keywords in your domain name.
Finally, your domain name should end in ".com" and I don't want to hear any argument or see any rolling of the eyes. The simple fact is that when people think of sites, they always type in .com. Yes, there are other extensions and .us, .net, .biz, etc., may seem unique, but it kills your traffic. Pavlov and his dog experiments had it right. People have been mentally conditioned to type in .com, so don't select any other ending. If you do, a smart competitor will register the .com version of your name to get some free traffic. If you are really lucky, a porn site will do it!
Take a breath before you select a domain name. Like a spouse, it can be either a good or bad choice.
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Could the .secure domain make the Internet safer?InfoWorldBy Robert Lemos | InfoWorld Most calls for new TLD (top-level domain) names seem like little more than real estate developers proposing the creation of entire new continents just to lease the land. The creation of .name, .pro, .xxx, and even .biz, ...and more » |
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Using Nigeria's domain name for economic growthThe NationBy Adline Atili 12 hours 51 minutes ago Of what use is the country code Top Level Domain name, .ng to the economy? It can boost Gross Domestic Product (GDP), drive broadband growth and stimulate economic development, say experts, ADLINE ATILI reports ... |
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