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Choosing Effective Domain Names
Choosing an effective domain name is just as important as choosing a company name or even the line of business itself. There are a number of guidelines that you must adhere to that we will look at, but apart from those, you have total control and artistic ...
Got a Domain name, but what's next?
Got a Domain name, but what's next? By Clare Lawrence 15th August 2004 Have you got a domain name, but not sure what to do next? Well read on. Registering your own domain name is a great start to getting a web presence, but to get established on the ...
The Domain Name Registration Process
The domain name registration is not that a lengthy process. This is the common reaction that most the domain name consumers often say. Speaking of the consumers, it is a fact that the consumers play a vital role for a domain name registration. It is in ...
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As the editor of DomainNameWire.com, I'm frequently e-mailed by people asking for domain name advice. Specifically, what should they look for when registering a domain name for their company? This may be basic for some of you, but I hope some of my readers gain value from this.
Let me start with the things to avoid when registering a domain name that will be used for your main company web site.
1. Never use a hyphen. If your domain is some-name.com, many people will forget the hyphen when typing your name into the browser or sending e-mail to you. This can result in lost business.
2. Avoid digits if possible. Using digits requires you to spell the domain name out to people. For example2.com, you need to tell people it's the digit "2" rather than the word "two" or even "to".
Here are the positive things to look for in a domain name.
1. .Com extension. It's imperative that your domain name be available with a .com extension. I've seen businesses and major web sites try to get away with .net or .org, and perhaps half of their intended visitors land on someone else's web site. Or worse, confidential e-mails are sent to the wrong domain.
2. Easy to spell. Keep in mind that your spelling might be better than most people!
3. Short. Try to keep it to 2 words, 3 maximum and 20 characters or fewer.
These are general guidelines applicable to your main company domain name. There are instances where hyphens, numbers, and non-.com domain extensions are fine for secondary sites and search engine-optimized sites. But your company's main domain should follow these general guidelines. Good luck!
About the Author
Andrew Allemann is editor of Domain Name Wire, a popular news and opinion site for the domain name industry.
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Could the .secure domain make the Internet safer?InfoWorldBy Robert Lemos | InfoWorld Most calls for new TLD (top-level domain) names seem like little more than real estate developers proposing the creation of entire new continents just to lease the land. The creation of .name, .pro, .xxx, and even .biz, ...and more » |
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Using Nigeria's domain name for economic growthThe NationBy Adline Atili 12 hours 51 minutes ago Of what use is the country code Top Level Domain name, .ng to the economy? It can boost Gross Domestic Product (GDP), drive broadband growth and stimulate economic development, say experts, ADLINE ATILI reports ... |
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